The Manipulation of Fashion Advertisements

1199 Words5 Pages
“How does this dress look on me?” The question every woman asks. Why do women care how they look? Insecurities among women seem to always be there, even if they are close to looking like a girl in a magazine. Take notice that fashion magazines are located everywhere. People can check out at the grocery store and magazines are surrounding them. They cannot help but flip through it in a long line, to free themselves from boredom. Words stand out to women like, “lose weight,” or, “get flawless skin.” Magazines have all of these fashion advertisements in them that may reflect what women feel the need to look like. Advertisements in fashion magazines may be the ghosts of insecurities among women today because of the flawless beauty portrayed in them, the perfect bodies revealed, and the unrealistic advertisements used to sell their products. Looking through multiple magazines, the three fashion magazines that stuck out the most were Seventeen, Allure, and Glamour. These are known magazines by women of today. These magazines contain the most amounts of advertisements. For example, the Seventeen issue for August of this year, contained 172 pages, and 51 of those pages were completely advertisements. That means that at least 30% of the magazine is full of ads. Secondly, Allure magazine has a high number of 75%. Almost every page that is turned, there is an ad. Lastly, Glamour magazine hit an average of 38% of advertisements. Thus, Allure magazine showed the most. The center of all of these magazines portrayed an unusual amount of advertisements in hair products, make-up, and clothing. They hardly showcase any real ads that mean something more than just beauty. There were not many breast cancer awareness ads, ads for schools, or living above the influence. Only around 12% of those kinds of ads were displayed in each magazine. In conclusion, advertisers care more about

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