How should sales managers manage these changes? MKTG 420 Week 5 DQ 2 Motivation Nick Pirrone, VP of sales and marketing for Steeltime, Inc. recently invested over $250,000 in a customer relationship management (CRM) system. He has a problem, however. His 10 salespeople either do not know how to use the system or simply do not want to use it. The CRM system was to be used to move prospects through Steeltime's sales cycle more efficiently and to improve the level of customer satisfaction.
Tanglewood Case 3 1) Position: Store associates Reports to: Shift leaders and Department managers Qualifications: All considered Relevant labor market: Western Washington (Region 1) Timeline: Continuous Activities to undertake to source well qualified candidates: Request employee referrals Post openings on company’s employment website Regional television, newspapers and radio In-store Kiosk Staff members involved: HR Managers Department managers Budget: $1,000 – $10,000 2) The best applicants are going to be the college students that will be able to work their way up the ladder. However, they will not get those applicants because they are not going to want to start at the bottom after spending a decent amount of money on their education. What they can hope for in this position will be hard working individuals that can’t afford an education, but want to be more than a store associate and is willing to put the time in to get the experience. Employee referrals is targeted and can work. It is given to each eligible person if they have completed a 90 day trial period.
Jason Tierro, an inventory Jason Tierro, an inventory clerk at Lexmar Company, is responsible for taking a physical count of the goods on hand at the end of the year. He has been performing this duty for several years. This year, Jason was very busy due to a shortage of personnel at the company, so he decided to just estimate the amount of ending inventory instead of doing an accurate count. He reasoned that he could come very close to the true amount because of his past experience working with inventory. Besides, he was sure that the sophisticated computer program that Lexmar had just invested in kept an accurate record of inventory on hand.
Unit six Written Assignment MT435 Operations Management 9/7/2013 Albatross Anchor Introduction Albatross Anchor has grown tremendously over the years causing issues with production and the administrative area of the business. KU consulting is going to Identify short and long term operations changes that the business needs to make to give a clear and sustainable competitive advantage. When making the decision to produce a new product the company took on the work without carefully reviewing the lay out of the floor which cost them time and money with the 36 hour shutdown time to set another process up which is the biggest issue that needs to be addressed. With technology changing and customer demands changing for products now it is time the company implemented changes and become more efficient remodeling is needed as well as new technology to bring everything up to date to meet the needs of the company and customer. Question One Carefully review the assignment scenario/case study.
Part 1 The CEO of Mighty Telecommunications, Sharon Wentworth, meets with the new VP of HR, Thomas Brody. Sharon points out to Thomas that many administrative HR functions have been automated or outsourced in the last two years. She wants HR to bring more value to the business and asks Thomas to transform the HR department. She asks Thomas to begin by working with the sales department. After the meeting, Thomas decides to develop a highly skilled team of strategic partners (SPs) who will build strategic business partner relationships with the company’s business leaders.
Marketing Assignment Kevin Ingram-Gillson Companies incorporate various marketing strategies in order to differentiate and position a product to gain an advantage over the opposing products in a market. Marketing is one of the most important aspects of the business world today, so much so that large cooperation such as Coca-Cola and Microsoft are willing to spend hundreds of millions of dollars on marketing to ensure a successful launch of a new product. With the ever increasing competition in current markets it’s becoming essential for companies to understand the market place as well as the needs, wants and demands of the target market. (Armstrong, Adam, Denize and Kotler, 2012) For a company to gain maximum competitive advantage in a
The risk of bad debts must be minimised to enable the company to carry on being profitable. The directors are very aware of the need for computer security and all IT systems are backed up twice each day and passwords are changed every three months. After a thorough review of the credit control function there are a number of weaknesses that have been recognised. Computer System The computer system that is used at the moment is not fit for purpose as the data has to be transferred manually each month causing extra work and a greater risk of error during the transfer. The staff are spending a lot of time each month transferring data in order to be able to produce the financial reports needed.
That gives the company who has contracted us 30 days to pay. Here is the reason this is an issue and not a problem, if this was a problem it should be solvable in a few steps but this is something that is dealt with repeatedly. The patience aside from being frustrated can be consistent lesson in self-control. When a customer does not pay on time it affects the total operation of the company because it causes a ripple effect in the financial state of the company. After careful consideration, myself and my senior staff brainstormed and developed a three step system to resolve the issue of getting the customer to pay as close to the due date as possible.
Organizational Impact OI 361 Innovation, Design, Creativity for a Competitive Advantage Week 3 February 20, 2012 Submitted February 20, 2012 Abstract Facebook, Yahoo and Microsoft are three of the world’s most successful technology companies. These three companies ‘impacts through innovation have made a lasting effect on today’s global society. Each company created a winning strategy to create a new market where there was none. The companies developing new processes to create a better product while increasing their customer base. Each company provides a product that is used daily and is relied on by customers on worldwide.
| Hubspot : Inbound Marketing and Web 2.0 | A Case Study | | 1684 Word Count | Hubspot: Inbound Marketing and Web 2.0- A Case Study Introduction This Market Analysis examines the major challenges that Hubspot faces in light of the realization that they are at a turning point in their business. They have grown the company to a milestone of 1000 customers by selling and practicing innovative inbound marketing techniques, a market that they created themselves. It will discuss the major challenges faced by the company, using the facts found in this case scenario. The outcome of the analysis will lead to recommendations as to the best set of customers for Hubspot to service, whether the market segment targeted should be broadened or narrowed and a position strategy suggested. Background Hubspot, a software company based in Massachusetts, was founded by Brain Halligan and Dharmesh Shah.