Teens like us watch these adverts and think that if they look like them they will fir in and be respected. Each year thousands of teenagers exercise and go on diets just to look like them. Surveys show that girls are more afraid of becoming fat than they are of nuclear war, cancer, or losing their parents and 46% of teenagers are on diets.This is not right, we should not be pressured into looking how the media picture perfect looking teenager. In fact todays models generally weigh 23% less than the normal person. Also if you think it the average height and weight of a model is 5'10 and 110 pounds and the average height and weight of a person is 5,4 and 145 pounds, so it is extremely easy to see how this creates a big health risk for young teenagers.
As noted in an article by Samantha A. Goldstein entitled, “Teen Body Image, the Media, and Supplements: an Unhealthy Mix,” on average, “a person residing in the United States observes nearly 3,000 advertisements in newspapers, billboards, magazines, and television every day” (par 2). This statistic confirms that the media’s influence on our everyday personal decisions is truly inescapable. So what exactly does the media want teenage girls to look like? What is the epitome of the perfect body? For women, an ideal of thinness is worldwide.
Part I Comparison of Media Much of today’s television programs have been given rise to the amount of advertisements. This span of television programming is a type of for-profit media paid by organizations who wants to convey a message. The vast majority of television advertisements use actresses who are young and thin to gain attention and attract customers. Canadian media researcher Gregory Fouts reports “over three-quarters of the female characters who appeared on TV are underweight, and only one in twenty are above average in size”. (Media Awareness Network, 2008) A Tui beer TV commercial (2007) uses a male
Size zero puts pressure on young women who are overweight. By comparing themselves to “zeros” young women only achieve low self-esteem. They are made to think they are unattractive. They go through the stress of unsafe cosmetic surgeries such as tummy tucks, to appear like fashion icons. Celebrity nutritionist Dr Adam Carey says that, “I think the current vogue is macabre.
The problem is this standard is so unreal and changes from day to day that how can any woman truly be this so called perfect woman? “Then the magic of puberty, a classmate said: You have a big nose and fat legs.” This line tells the truth of every teenage girl, and boy, in the world. At this age is when we come to “know” what it is that is beautiful and how to hate ourselves for not being that pictured image of it. We look in books and magazines on TV and the internet and see the images of models that are so skinny, nipped and tucked to perfection. Also we have Photoshop now; no one can look as good as some one that is enhanced by a computer to be something they are not.
What they wear, is what we want. We feel the need to look exactly how they are depicted to us and this is how models and the media affect body image – the most significant concern in young females in contemporary society. These skinny models project negative and false expectations of what girls are meant to look like at such a young age where their biggest concern should be their education. Beauty is positioned as the paragon of most teenage girls lives, and this is what causes many common problems to evolve around their lives, particularly eating disorders. Luisel Ramos is an example of a particular model who suffered from an eating disorder only wanting to be accepted into the modelling industry.
5 December 2008 Next to Nothing In a country where people are encouraged to stand up and express their individuality and uniqueness, it seems that one form of social conformity continues to plague society. The desire for a thin, nearly emaciated physique seems to control the actions and lives of countless teenage girls and young women. While the pressure for this ideal figure comes from many different areas of culture and society, it cannot be denied that the media plays a crucial role in exerting pressure on young women throughout the nation. This pressure devastates self-esteem and aids in the formation of a low body image. In addition, pressure from both media and society can lead to life-altering and potentially deadly disorders such
The Effects of Advertising on American Youth: Can the Negative Be Made Positive? English 101-D07 Liberty University July 26, 2013 What mixed messages are being sent to our impressionable teens, when plus-size models, who are now embraced as having a place in fashion, are being airbrushed away just as like every size zero? Are advertisers saying it’s acceptable to be plus size, ( a size 12 being considered plus size, when the size of the average American woman is a 14) as long as you don’t appear to be plus size, i.e., a tummy, creases, or dimples, all of which are part of embracing the plus size woman. With the relentless advancements in technology, issues have been created that were unimaginable just 30 years ago. Magazines were basically the only outlet for women to compare themselves.
Professor Dionne Taylor an expert in criminal law stated “....skimpy outfits and sexual dance moves are ruining the self-esteem of girls. The explicit dance moves and foul-mouthed lyrics fuel negative attitudes towards women and affect women’s confidence, education and even their employment prospects. It is blindly ignorant.” (Cox, 2013) Ever since the launch of YouTube in 2005 the consumption of youth watching provocative music videos has increased and “In August 2008 Teachers reported a rise in sexualised behaviour in children aged seven. “(Jones, date unknown) In July 2013 Walkwood Church of England Middle School in Redditch became the first to ban skirts for girls aged nine. The ban comes as increasing numbers of young girls copy the 'sexy schoolgirl' look popularised by celebrities such as Rihanna and Brittany Speers.
Super models in all the popular magazines have continued to get thinner and thinner. Modeling agencies have been reported to actively pursue anorexic models. The average woman model weighs up to 25% less than the typical woman and maintains a weight at about 15 to 20 percent below what is considered healthy for her age and height. By far, these body types and images are not the norm and unobtainable to the average individual, the constant force of these images on society makes us believe they should be. Many magazines (especially those for teens) offer content about how to look good.