Technology – Competitive Advantage Essay

528 WordsMay 31, 20123 Pages
CRM-Competitive Advantage 1 Running head: LEVERAGING CRM TECHNOLOGY COMPETITIVE ADVANTAGE TO THE BROADWAY CAFÉ CIS500: CRM Technology – Competitive Advantage Strayer University CIS500 Prof. Elmer L. Buard March 13, 2012 CRM-Competitive Advantage 2 Table of Contents Abstract 3 Introduction:CRM competitive advantage 4 Business Competitive Advantage 4 Technology Competitive Advantage 5 Key Challenges 5 Broadway Café Stategies 5 Conclusions 6 References…………………………………………………………………………………………7 CRM-Competitive Advantage 3 Abstract This paper will display the competition in the CRM technology market and how they apply the competitive advantage leveraging e-business technology. Also this paper will show what type of technology that is offered by CRM commerce and how businesses use it. The Broadway Café will operate the CRM technology in its daily tasks while attracting new customers. CRM-Competitive Advantage 4 Introduction: CRM competitive advantage In order to increase customer’s constancy, preservation and business effectiveness companies are using customer relationship management technology to stay in touch with employees and consumers. “Salesforce has reinvented how businesses get the software they use to handle regular but serious responsibilities like customer relations, sales, bookkeeping, and in-house communications ( Kaplan, D. A. 2012)”. Business Competitive Advantage In order to keep consumers loyalty

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