Taxonomy Of Unilever's Innovation Network

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The taxonomy of Unilever’s innovation network. Based on Ivo Zander’s article : How do you mean ‘global’? An empirical investigation of innovation networks in the multinational corporation. 26/04/2010 Table of Contents I. II. Introduction ........................................................................................................................ 3 Article summary .................................................................................................................. 3 A. Previous literature ........................................................................................................... 3 B. C. Methodology ................................................................................................................... 5 Results ............................................................................................................................. 6 D. Conclusion ....................................................................................................................... 7 III. Unilever ........................................................................................................................... 8 A. Presentation of the company .......................................................................................... 8 B. C. IV. V. VI. Research and Development of Unilever ......................................................................... 8 R&D organization .......................................................................................................... 10 Unilever’s position in Ivo Zander’s taxonomy ............................................................... 12 Conclusion ......................................................................................................................... 17

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