Swot Analysis: Google

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SWOT Analysis: Google Introduction Larry Page and Sergey Brin worked together at Stanford University on a search engine called "Backrub”, in1996. It used too much bandwidth and was shut down. Later the pair left Stanford and founded Google.com in September of 1997. “The name—a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros—reflects Larry and Sergey's mission to organize a seemingly infinite amount of information on the web.” (Google) Google grew very fast and with its increased popularity it became the world's largest search engine, and by 2001 Google became profitable. Google’s mission statement is, Google’s mission is to organize the world’s information and make it universally accessible and useful.” (Google) Not only was the information accessible and useful; it is available with a few clicks. The whole world’s information is available at your finger tips. Google originally started as a web search but through innovation and technology; they offer other services, such as, Google Chrome, Google Toolbar, Google Earth, Google Maps, and much more. Google success is proof of just how satisfied consumers are of their product but employees are said to be just as happy to work for them. Fortune rated Google and the number one company to work for and they have been on the top list for the last 9 years (6 years at number 1). Their reputation of a casual environment and numerous perks and benefits, such as free lunches, recreation time during work, and benefits for parents of newborns, have made Google a popular choice for job seekers and current employees. Strengths Google’s main strength is its search engine and it ability to allow the access of information by every single user. They are constantly upgrading and utilizing technology to give users a better experience. They have expanded

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