Suzlon Essay

851 Words4 Pages
1. How do you analyse the attractiveness of industry? Porter’s five forces is a strategic tool used to analyse the industry by describing current situation and future prospects of the industry. The Porter’s five force constitute the analysis about the competitors, threat of new entrants a substitutes, bargaining power of suppliers and buyers. New Entrants New Entrants Competitors Competitors Buyers Buyers Suppliers Suppliers Substitutes Substitutes a. Competitors The rapid growth in the wind energy sector has attracted many new investors to enter the market, which led to increase in competition in the market. Suzlon is facing stiff competition from global players like Vestas, Gamesha, GE, Siemens and also increasing competition from new players from China. b. Barriers to entry The cost of setting up a wind production manufacturing facility is very high. Establishing a wind turbine plant requires significant allocation of resources and years of R&D. This increases the startup cost and the learning curve is significantly high. The wind industry is highly dependent on legislation from the government. Without the active support of the government it is very difficult to function in the Wind industry. The barrier for market entry is medium for Wind energy c. Threat of substitutes Substitutes for wind energy can be found on both conventional and non-conventional forms of energy. In terms of cost and efficiency conventional sources are more competitive than wind energy. The biggest advantage of wind energy is that it is independent of fuel. Among the non-conventional source the threat of substitutes comes from Solar and Hydro. d. Suppliers bargaining power The main component of wind energy are Turbine, Rotor blades, Gearbox, Generator, Control system, Tower. Suzlon is vertically integrated company with full control on its

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