Store Comparison- Target Toy Section vs. the Toy Store

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As a mother of three, I know exactly what I need or what my kids want before I ever set foot inside of a toy store. I do this to avoid spending all day looking at all of the various kinds of toys, books, puzzles, electronics, stuffed animals etc. It would literally take all day! Any mother knows that it is quite tiring to take one child, let alone three children into a toy store; so to take on a toy store by myself was quite a new experience. As a consumer, I enjoy stores that are organized and have their merchandise in categories so I can go into the store and immediately know where I need to go. The Toy Store and the toy section at Target have vastly differing approaches in the layout of their merchandise, the quality of the merchandise, their atmosphere, and the type of person that they attract. As I pulled into the parking lot of The Toy Store last Thursday evening at around 4:00pm, there were only a few cars parked in the parking lot. The first thing that caught my attention was the lime green paint on the façade of the building with a black and white checkered frame around the outside. The building looked like a big building block lying on the pavement because it was rectangular and flat with only the words “The Toy Store” sticking out from the building, as opposed to Target which looks like one big box that is reminiscent of a huge warehouse. Target, as we all know, is painted red and when I parked in their parking lot about an hour later the same day, it was packed full of cars. One thing I enjoyed about the outside of The Toy Store was the fake flowers outside along the sidewalk which were made of rebar and metal sheeting that was painted all different colors. Basically, it was a little garden of metal flowers. They were beautifully crafted and their use of bright colors attracted my senses. They also had big toy bears made of metal that

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