Sony Swot Analysis

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* Question 1 1 out of 1 points | | | _____ occurs when consumers remember only information that supports their personal feelings or beliefs. Answer | | | | | Selected Answer: | c. Selective retention | | | | | * Question 2 1 out of 1 points | | | Ranked from the lowest to the highest level, Maslow's hierarchy of needs model includes Answer | | | | | Selected Answer: | b. physiological, safety, social, esteem, and self-actualization needs. | | | | | * Question 3 1 out of 1 points | | | Daycare Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision. Refer to Daycare. Fiona’s visits to the daycare centres and interviews with the caregivers represent which step of the consumer decision process? Answer | | | | | Selected Answer: | d. evaluation of alternatives | | | | | * Question 4 1 out of 1 points | | | All of the following factors directly influence consumers’ level of involvement in the purchase process EXCEPT Answer | | | | | Selected Answer: | b. consumer’s level of education. | | | | | * Question 5 1 out of 1 points | | | Advocacy groups lobbying for support money may be inflating the number of people who suffer or die from particular maladies such as AIDS, cancer, and Alzheimer’s. These groups are using fear as a marketing tool to specifically target the _____ needs in Maslow’s hierarchy. Answer | | | | |

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