Solution for Lego Case

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Solution of LEGO case Lego should launch games for both boys and girls. Why did LEGO’s first turnaround effort (Ploughman, 1999-­‐2004) fail and its second attempt (Knudstorp, 2004-­‐2010) succeed? Compare the two turnarounds. On page 7, Knudstorp refers to LEGO’s “core”. What is the core of the company, and how would you know if you are moving away from it? How would you characterize LEGO’s core? As Knudstorp, what would you decide regarding the new line of board games: (a) don’t go there because it’s outside the core? (b) launch one version that targets only boys? (c) launch one version that targets both boys and girls? In reaching your recommendation, please consider the consequences for operations, marketing and play experience. Why did LEGO’s first turnaround effort (Ploughman, 1999-­‐2004) fail and its second attempt (Knudstorp, 2004-­‐2010) succeed? Compare the two turnarounds. On page 7, Knudstorp refers to LEGO’s “core”. What is the core of the company, and how would you know if you are moving away from it? How would you characterize LEGO’s core? As Knudstorp, what would you decide regarding the new line of board games: (a) don’t go there because it’s outside the core? (b) launch one version that targets only boys? (c) launch one version that targets both boys and girls? In reaching your recommendation, please consider the consequences for operations, marketing and play experience. Why did LEGO’s first turnaround effort (Ploughman, 1999-­‐2004) fail and its second attempt (Knudstorp, 2004-­‐2010) succeed? Compare the two turnarounds. On page 7, Knudstorp refers to LEGO’s “core”. What is the core of the company, and how would you know if you are moving away from it? How would you characterize LEGO’s core? As Knudstorp, what would you decide regarding the new line of board games: (a) don’t go there

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