Snap Decisions

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SNAP – ACCOMPLISHED WITHOUT EFFORT Introduction to Entrepreneurial Thinking and Innovation Practices "I submit this paper is entirely my own work and agree it may be submitted to Turnitin for the purpose of checking for plagiarism and further it may be maintained on the Turnitin database in order to check for future plagiarism". We are a generation on the move. For some, there is the expectation of immediate results. Snap decisions become a daily occurrence. Lacking patience may force impulsive decisions which can turn out for the better or worse. There are others who may over think situations due lacking of self-confidence in making decisions. In Blink, Malcolm Gladwell (2005) explores the power of our unconscious through three main concepts: understanding how and why rapid cognition in certain situations generates negative results, effectiveness of snap decisions in comparison to rational conclusions, and how to improve the outcome in rapid cognition…show more content…
Goldman. His intuition inspired an innovative strategy to prove through procedure heart attack predictions more effectively than trained cardiologists. Goldman developed an assessment ranking for evaluating possibility of heart attacks. Data was collected in support of the study. The results were so dramatic it caused the medical community to reevaluate current practices to improve rapid cognition of their decisions. The study reported a 70 percent increase in recognizing patients not having a cardiac incident compared to current practices. Cardiac pain prediction is an early intervention tool identifying patients confirmed as high risk for immediate assignment to the appropriate care level unit. "Doctors guessed right on the most serious patients somewhere between 75 and 89 percent of the time." (Gladwell, 2005 pp. 135-136). The study resulted in 95 percent

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