What common strategy elements are shared across its brands? Did it make sense for Smucker to expand its business lineup beyond jams, jellies, and preserves? Why or why not? 2. What is your evaluation of Smucker’s business lineup and its acquisitions since 2002?
Dominating food and grocery retail market by almost three-fourth of all sales accounted, Tesco cemented its place to be largest retailer in UK. This case study brings into lime light the factors that contribute to growth, strategic analysis on options existing, evaluating business strategy and there by generating loyalty as a competitive advantage over other major players in retail segment. Broadly speaking the success of Tesco lies in creating multiple sub brands under a single brand creating a product value chain building on customer knowledge that has been unrivaled over years. After 1995 Tesco’s strategy remained transcendental, as it became UK’s largest retailer leaving behind Sainsbury’s by focusing on strength to strength and there by widening its horizon in terms of stores, products and service(The Guardian). Its strategy to develop a three tier branding system also made Tesco closer to mass marketing environment.
Burberry is over a century old and has successfully transformed throughout time while keeping its classic image. In the reading it was stated that Burberry wanted to be “accessible luxury”, placing itself along side Ralph Lauren for apparel and Gucci for accessories. This ties in well with the target market being the new 25-year-old business man making a point as well as their loyal market of the 60-year-old established business man with a high disposable income. This plan seemed in line with a profitable long term plan, giving Burberry the ability to extend their brands in new directions while holding an image of high quality. Each brand, collection, and distribution channel holds an important role in Burberry’s business strategy.
Frito-Lay Dips Case Study Gideon Matzkin Marketing Capstone Professor Laufer April 14, 2011 Strengths At the time of the case study, Frito-Lay dips had an advantage of being producer of prepared dips, a product type that captures two-thirds of the dip market. Also their dips are produced in metal canisters that eliminate the need for refrigeration creating a durable, long lasting good that can be displayed anywhere in the store relinquishing the need to be advertised strictly in the refrigerated section with other dairy goods. With the rise in popularity of Mexican good, the demand for cheese-based dips has also grown. In addition the company is a recognized leader in the snack food industry with many diverse products and brands, ranging from chips to nuts crackers, beef sticks, cookies and snack bars. Also, according Ann Mirabato cheese dips are “novel” and the “flavors innovative” and they had a strong location next to “salty snacks”.
Introduction William Wrigley Jr. Company is the world’s largest manufacturer and distributor of chewing gum. The branded consumer food and candy industry is extremely competitive and dominated by the largest players. Wrigley’s is a conservatively financed company with no debt and despite this position has produced significant growth in the last couple of years through foreign expansion and new products. Blanka Dobrynin, managing partner of Aurora Borealis LLC, would like to explore the possibility of an investment into Wrigley on the basis of persuading Wrigley to leverage the company and create more value for shareholders. Aurora Borealis LLC is a hedge fund with about $3 billion under management that pursues an “active-investor strategy.” In this strategy Aurora identifies opportunities for corporation’s to restructure, invests into the shares of that company, and then persuades management and the board to restructure.
I believe the optimal time to use the service would be when launching a new brand or when reinventing an older product. In the case, it talks about Nabisco’s experience with Communispace when launching the 100 calorie snack packs. When Communispace found out that women who were dieting or recently dieted (their target market) had a “hard time depriving themselves of treats” (p. 7), they used that information to develop smaller snack bags of guilty pleasure treats that didn’t go over the target market’s calorie threshold. I think that Communispace easily demonstrates their ability to not only extract information from a relevant consumer base but also their ability to come up with solutions based on valuable interpretations. On page 4, the case mentioned that the employees at Communispace don’t just want companies to receive the information gathered for them; they want them to actually act on the solution recommendations provided by Communispace.
Company Background: J Sainsbury PLC owns 557 supermarkets and 377 convenient stores across UK. the comapny was founded by J Sainsbury in 1869 and still remains the family controlled company. It also owns the Property Joint ventures in collaboration with Land Securities Group PLC and The British Land Company along with Siansbury’s Bank in partnership with Llyods Banking group. The Company is known for providing quality foods at fair prices with sustainable and responsible business approach.It is known for the fresh, safe, healthy and delicious food. The company believes in the philosophy of striving hard to be innovative and cater to their customers' needs in best possible manner.
The company is also very successful in performance and market campaign. Under Armour company has also product performance, brand image, in-house Marketing and brand promotion. The SWOT analysis of the company: Strength: - Their fabrics are designs and styles to fit all the climates -Innovation and technology, which is the primary key of the company success and expansion - Products performance, brand image Core competence in research development Weakness * The product line is designed for mostly males customers so its very limited * Product line expansion Opportunities * By expanding their product line they can increase sales and product portfolio * Expand Globally Threats * Very intense competition with Nike, Adidas and many others *
Strategic Choice and Evaluation Jamba Juice Strategic Choice After doing an internal and external environmental analysis for Jamba Juice, a strategic choice and evaluation was needed. Jamba Juice is viewed to be one of the leading restaurant-retailer of better-for-you juices, beverages and snack food. The menu consists of fresh squeezed juices, fruit smoothies, a variety of hot teas, and baked snacks. Jamba Juices success is because the company closely follows the mission statement of “establishing Jamba Juice as the world's leading source of healthy energy in the form of freshly blended beverages with an uncompromising commitment to making a difference through our values” (Jamba). The mission of Jamba Juice is to also provide the highest quality of customer service while keeping their cost at a minimal.
According to Bloomberg Business Week, Coca-Cola remains the best globally recognized brand across all industries for years, while Pepsi’s brand ranked number 25 in the year 2008. Thus, Coca-Cola is able to charge premiums for its syrup concentrates due to its larger market shares and better brand name recognition. In order to compete against Coca-Cola and increase revenue, Pepsi has diversified its businesses as I stated above into other markets such as snacks, chips, and breakfast foods, with its core business focusing on soft drinks. Undoubtedly, the company’s strongest and most identifiable brand is indeed Pepsi but it has a certain advantage over Coca-Cola since it is more diversified. On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, Pepsi reported cash and cash equivalent to be $3,943,000,000.