For example, Nike Air Jordan Retro XI sneakers modeled after the 1996 originals were designed for Michael Jordan when he played for Chicago Bulls. Nike’s Buzz Marketing strategy is risky because of the possibility of being exposed to negativity publicity that can come along with the failure of their chosen icon, which has recently happened with Lance Armstrong. Nike’s marketing strategy is based upon a brand image, which is promising and has grown into a huge multinational initiative over time. Nike’s brand images, the Nike name and the trademark swoosh make it one of the most recognizable brands in world. Its high revenues are mainly due to such high brand power.
The Five Forces in the Industry The five-forces model of competition is compromised of the competitive forces that affect industry attractiveness. These forces go beyond rivalry between competitors and include pressures from four sources that coexist. Buyer bargaining power in this industry is low because of the wide assortment of products that are offered by the brands in this industry. The only options they buyer’s have are to pay the brands’ posted price, delay the purchase until they are lowered, or go somewhere else. Buyers in this industry rarely switch between several sellers in the sporting industry.
SWOT analysis concern four part of analysis which are Strength, Weaknesses, Opportunity, Threats lets we discusses one by one. Strengths: Nike is the one of the most competitive organisation and have good marketing power. This is basically depend on sports company.so in Olympics 2012 it will reflect more on Nike company because Nike is not doing any other expense like Reebok as sponsorship of any game so it will increase money. Nike has stronger research and development as camper to other it is very active part of company because it always try to find new innovation for new product and new facilities in product for more comfortable. Nike always
Adidas's biggest marketing strategy is to use professional athletes sporting their products. Although their product was originally targeted for semi-professional and professional athletes, it has become a staple in many peoples daily wear. Adidas’s goal as a group is to lead the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They continuously strive to generate consumer excitement and enhance brand profitability by executing a clear strategy. In everything they do, they are focused on strengthening and developing their brands to maximize the group’s operational and financial performance and create shareholder value (Jones, R, & R. Leblanc).
To generate the biggest profit is the main goal for almost every corporation. At the point of view behind the corporation, Nike had chosen the right way to deal with the manufacture suppliers when it decided to outsource its plants to developing countries which are mainly located in Asia. In order to generate the most profit, Nike negotiated with its manufacturers in a legally manner and the negotiation is enforced with subcontracts. As a result, things that done in those Asian countries are acceptable not only by local citizens but also the local governments. However, controversial issues such as child labor, harsh condition of sweatshops and low paying had damaged Nike’s image in the American market; many people also protested against what Nike had done and criticized Nike as a “corporation without heart”.
UNIQLO Question 1 Uniqlo should adopt to collect important for the formulation idea-marketing plan in view of highly competitive. Marketing plan in view of highly competitive. Uniqlo Strengthen: Uniqlo is currently positioned as Japan first one casual Wear brand as their clothing wide range of products for both male and female. Uniqlo has a lot of skilled workforce; their staff has really well train before they go to the work place, so the great service attitude will provided by all the worker, They had an existing distribution and sales networks to selling the clothing therefore, their sales volume will have a high growth rate. Uniqlo has a strong branding which the product provides for all ages consumers and to provide fashionable, high quality and reasonable price of casual clothes, fashionable, fine texture.
To achieve world-class status, an organization must stimulate creative thinking, encourage dialogue and introspection and promote understanding and new actions. When people think of "world-class" organizations, chances are widely admired companies such as General Electric, Microsoft, British Airways, Hewlett-Packard, Coca-Cola and Disney spring to mind. Yet what elevates these and other companies from merely "successful" to the more desired status of "world-class?" A closer look at the "best of the best" reveals several shared characteristics. Besides being the premier organization in their industries, world-class companies have talented people, the latest technology, the best products and services, consistent high-quality, a high stock price, and a truckload of awards and accolades acknowledging their greatness.
The reasons of their success are the company’s design philosophy and its loyal customers. Nevertheless, they are trying to broaden the brand’s customers and penetrating to different generations, because their products cannot attract the young customers. They need some strategies to promote their brand such as building a sub-brand, signing a spokesperson, or designing a crossover. Strengths First of all, Eileen Fisher has a strong brand loyalty of its core customers, and their core customers have great power of spending because the median customer age was 59 and the age is increasing every year. These customers are relatively exempt from economic turbulence, and that is also why Eileen Fisher’s total sales grew in 2008, the year that the recession hit every industry.
Some people lean toward Canon because it is such a prominent name in the industry although Nikon has done a great deal of work to ensure their name is at the top with Canon. They are both popular and reputable brands and in comparing the brands on paper, there is no right or wrong choice. Each company has designed cameras to fit your needs; it boils down to price, personal choice and brand loyalty. Owning either will not make you a better photographer, but one brand may address your requirements more than the other. We will be looking at the entry-level
SWOT analysis of Apple Strengths Apple is a very strong and successful brand which is strongly recognized all over the world. Apple has very strong marketing skills which is a big part of the success of their product. Apple has strong research and development skills which permit to the company to make successful and very creative products like for example Ipod. Besides, Apple has always been perceived different from the rest of its competitors because of the fact that they really stress on the innovation and the improvement their product. In fact, Apple offers unique products that perform differently than the products produced by their competitors.