Skirt Length Theory

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Skirt Length Theory | As An Economic Indicator | | Tia Ingram | | Arkansas School for Mathematics, Sciences, and the Arts | Fundamentals in Research Methods Dr. Charles Mullins 1 February 2012 Tables of Contents Section Title Page Number # Introduction 3 Economic Indicators 4 Development of Skirt Length Theory 7 Arguments Correlating Fashion with the Economy 10 Procedures 11 Data & Results 14 Discussion & Conclusion 22 Works Cited 27 Tia Ingram FIRM-Mullins Final Draft Skirt Length Theory Introduction There are many economic factors that are used to measure the overall prosperity of the economy, but it has been questioned if there are other ways of measuring the prosperity of the economy. There has been a substantial amount of literature aimed at understanding consumer behavior towards fashion. However, there has been a small amount of studies attempting to quantify the process of fashion change itself (Docherty & Hann, 1993. Pp 283-287). Skirt Length Theory suggests that the popular length of women's skirts correlates with the economy due to the level of consumer confidence; however, current fashion and economic trends seem to refute this claim. Over the past few decades, the stability of the nation's economy has changed considerably, and in recent years, popular fashion has seen drastic changes as well, especially in the hemlines of skirts and dresses; but, there has been little research supporting the idea that the economy can be correlated with the hemlines of skirts. Skirt Length Theory itself shows that if short skirts are the popular trend, the economy could be said to be in a bullish market, which is described as a period when

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