Service Marketing of Kfc Essay

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Kentucky Fried Chicken: Background KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside the USA, KFC offers beef based products such as hamburgers or kebabs, poutine, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. Although Sanders died in 1980, he remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC, an abbreviated form of its name, in 1991. Newer and remodeled restaurants will adopt the new logo and name, while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising. | Type | Wholly owned subsidiary | Industry | Restaurants | Founded | 1930 (original)(North Corbin, Kentucky) 1952 (franchise)(South Salt Lake, Utah) | Founder(s) | Harland Sanders | Headquarters | Louisville, Kentucky, U.S. | Key people | Roger Eaton, President Harvey R. Brownlea, COO James O'Reilly, VP for Marketing | Products | Fried chicken, grilled chicken, related Southern foods | Revenue | $520.3 million USD (2007)[1] | Employees | 24,000 (2007)[1] | Parent | Yum! Brands | Website | | Question 1: Who is the firm’s target market? Answer:

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