Satrategic Plan Starbucks

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Strategic Plan Starbucks Jorge Baro MMPBL 590 July 2, 2012 John Pang Starbucks Corporation Strategic Plan Contents Page 1 Company Background----------------------------------------------------------------------- 5 2 Value Statement------------------------------------------------------------------------------ 6 3 Mission Statement--------------------------------------------------------------------------- 7 4 Vision Statement---------------------------------------------------------------------------- 7 5 Revised Vision Statement----------------------------------------------------------------- 8 6 Environmental Analyses----------------------------------------------------------------- 9 7 External Environment------------------------------------------------------------------- 9 a) Economic Factors b) Social and culture c) Political Legal Issues d) Technology and System e) Demographics f) Assessment of Market 8 Internal Environment------------------------------------------------------------------------- 16 a) SWOT Analysis 1. Strength 2. Weaknesses 3. Opportunities 4. Threats 9 Organization Current Situation------------------------------------------------------------ 18 a) Global Expansion b) Reestablishing the Starbucks Brand c) Healthier Lifestyles 10 Strengths--------------------------------------------------------------------------------------- 20 11 Weaknesses----------------------------------------------------------------------------------- 20 12

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