Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
ase Project 3-1 Old-Tech Corporation has 10 computers in its main office area, which is networked in a star topology using 10 Mbps Ethernet hubs, and wants to add five computers in the manufacturing area. One problem with the existing network is data throughput. Large files are transferred across the network regularly, and the transfers take quite a while. In addition, when two or more computers are transferring large files, the network becomes unbearably slow for users. Adding the manufacturing computers will only make this problem worse and result in another problem.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
Sainsbury’s Background information Sainsbury’s is the UK’s longest standing major food retailing chain which was founded in 1869 being established as a partnership when John Sainsbury’s and his wife opened a store in Holborn, London. Selling fresh foods then later expanding into packaged groceries like tea and sugar. Today Sainsbury’s has 1,200 super markets and convenience stores employing over 161,000 people. Sainsbury’s was the largest grocery retailer in 1922, as 1995 came, Tesco became the market leader and Asda became the second largest putting Sainsbury’s in third place. Ownership Sainsbury’s PLC is a Public limited company which means that they have their shared bought and sold on the stock exchange.
• Non-traditional retail stores increased their share of consumers food-at-home from 1 7.7% to 30.8 in 2003. • According to the USDA traditional retailers market share declined from 82.3% to 69.2%. • Wal-Mart was both a driver and a beneficiary of this change, as its share of U.S supermarket sales reached 15.2% by 2003. • In 2004, Wal-Mart opened its first California supercenter. • By 2007, the number of Wal-Mart supercenters nationwide were forecasted to reach 2000, translating to 35% share of food store industry.
Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money. Asda Asda is a UK supermarket chain, which retails food, clothing, toys and general merchandise. It became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer in 1999 and is the second largest chain in the UK after Tesco, having overtaken Sainsbury's in 2003. Asda is Wal-Mart's largest non-U.S subsidiary, accounting for almost half of the company's international sales. P1 Identify how organisations plan recruitment using internal and external sources.
Limited Selection – A strategy of low number of SKUs, 4,000, vs. 40,000 to 60,000 found at large retailers and supermarkets. This allows a quicker turn over. Treasure Hunt Shopping Environment – 25% of the items are constantly changing. These could include higher end or brand name items with a high price tag. Similar to TJ Maxx, Costco purchased excess inventory from other wholesalers or retailers.
On average, a burger at GBK costs nearly £8. In 2007, GBK had just 28 restaurants in the UK, most of which were located in the Greater London area. The company has already won several ‘Best Burger’ and ‘Best Eats’ awards in the capital. The management of GBK has set an objective of growth. In five years’ time they want to have 350 restaurants in the UK.
Unit 4 Case Analysis Eddie B. Oliver MKT 645 – Qualitative Research In Consumer Behavior California InterContinental University School of Business Dr. Ebenezer Robinson December 6, 2014 Abstract Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company moved its headquarters to Dublin, Ohio, on January 29, 2006. As of March 1999, Wendy's was the world's third largest hamburger fast food chain with approximately 6,650 locations, following Burger King's 12,000 plus locations and McDonald's' 31,000 plus locations. On April 24, 2008, the company announced a merger with Triarc, the parent company of Arby's. Despite the new ownership, Wendy's headquarters remained in Dublin.
| Strengths | Weaknesses | | 1) Strong name branding (logo) rating. The golden arches are known around the world.2) Hamburger University - more than 5,000 attendees per year, and the courses are taught in 28 languages.3) Strong Global presence and Brand recognition4) Introduction of new products5) Largest market share in the fast food industry, and a newly introduced niche into the coffee industry.6) Large number of drive through restraints that offer consumers a quick convenience option. | 1) Starbucks has the larger consumer base of those who have a secondary degree.2) Menu options with poor nutritional value lead to constant media attack: Media focus on poor nutrition3) Poor customer service4) McDonalds Company is based out of the U.S., and the U.S. dollar is low making expansion in the U.S. less profitable.5) High employee turnover rates | Opportunities | S-O Strategies | W-O Strategies | 1) Growing Health Trends among consumers – As of 2009 approximately 57% of consumers were making healthier meal choices, and this number is pretty flat. With the population trending towards low fat, low calorie diets, McDonald’s has endless possibilities to adjust their menu to meet this demand.2) In the 2009 Pew Research Survey – McDonald’s vs. Starbucks it showed that people with a high school degree or less prefer McDonald’s (50% to 26%). Which actually is favorable for McDonalds because the number of high school graduates has decreased again, putting more people into this category.