Rocky Mountain Chocolate Factory Business Plan

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Rocky Mountain Chocolate Factory Location Analysis Marlena Baldonado Ashley Hardwick Ken Houang Nancy Moreno Mark Norashkarian Boilam “Maggie” Trinh For: Dr. Shirley M. Stretch-Stephenson Table of Contents Executive Summary Rocky Mountain Chocolate Factory Overview __________________________ 1 Company Franchise Description _____________________________________ 2 Fees _____________________________________________________ 2 Support and Training ________________________________________ 2 Earnings __________________________________________________ 3 Industry _________________________________________________________ 3 Product, price, place and promotion ___________________________________ 6 Competition ______________________________________________________ 7 Demographics ____________________________________________________ 7 Store Location/Characteristics _______________________________________ 9 Retail Trade Analysis/Site Selection ___________________________________ 10 Retail Marketing Strategies __________________________________________ 11 Financial Plan _____________________________________________________ 14 Break-Even Analysis _______________________________________________ 15 Projected Profit and Loss Analysis ____________________________________ 15 Sales ______________________________________________________ 15 Management Effectiveness Ratios _______________________________ 16 Return on Assets ____________________________________________ 16 Return on Equity ____________________________________________ 16 Return on Investment _________________________________________ 16 References Appendices Demographics ______________________________________________________ i – v United States Confectionery Market Value _______________________________ vi United States Confectionery Distribution

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