Case Analysis: Analyses of the National Cranberry Cooperative

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Case Analysis: Analyses of the National Cranberry Cooperative: 1. Tactical Options Author(s): Evan L. Porteus Reviewed work(s): Source: Interfaces, Vol. 23, No. 4 (Jul. - Aug., 1993), pp. 21-39 Published by: INFORMS Stable URL: . Accessed: 11/03/2013 16:51 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact . INFORMS is collaborating with JSTOR to digitize, preserve and extend access to Interfaces. This content downloaded on Mon, 11 Mar 2013 16:51:07 PM All use subject to JSTOR Terms and Conditions Case Analysis: Cranberry of the National Analyses Tactical Cooperative?1. Evan L. Porteus ip Graduate School of Business Stanford University Stanford, California 94305-5015 a r Options < C , x" * 1p % 7T + X M? > a 2 Ar?f L m 0*^ V ?nl We initiated this section in the November-December 1989 issue of Interfaces with tion of the National Cranberry Case and an invitation to submit analyses by May to "review promised the reports, select and edit the best n A-, sections from them, prepare ( ir p ?+p^ the publica 1,1990. We a com mentary, and publish the results." In this first part of those results, I discuss results that con sider the environment fixed and focus on the tactical options available. I include

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