Additionally, he would like to implore the use of growth in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a corporate performance measure and as a criteria for incentive compensation for senior management. After several years of sustained loss, he would the company to find a strategy that will lead to growth and overall profitability. Problem Identification The major problem that Amber Inn is facing is to decide whether or not to expand their marking and advertising costs to include a larger and wider customer base. Currently, Amber Inn caters and markets their properties to business travelers that stay on an average of one to two nights (Kerin & Peterson, 2009). In addition to expanding their customer base, they will have to determine what services and additional amenities they will need to over to in order to increase their customer base.
Their strengths are on technical innovations, higher brand recognition and recall, and global presence, and strong brand portfolio. The company adopted the so-called Marriott’s Automated Reservation System for Hotel Accommodations (MARSH), “a technical innovation to ease the business process and increase hassle-free experience for the customers” (Marriott International, Inc. Datamonitor). MARSH is a well-known reservation system to assist the customers wherever they go around the world. This technology gives the Marriott an advantage over its competitors. Another technical innovation that the company is using is the Property Guest Object Oriented System (PGOOS).
The southern division has seen decreasing numbers in sales and having difficulty meeting sales targets. The company is very assertive with increasing revenue and encourages each division to work hard to meet sales goals. The company is publicly traded and failure to meet annual sales goals can cause the stock price to drop, affecting bonuses for senior management. The company will face ethical and legal challenges in how to maximize the last quarter of 2010 to meet sales goals. Frank Campbell, Director of Southern Sales Division, has recognized the decrease in sales and desperately seeking to meet sales goals.
Case Problem/Opportunity The Amber Inn & Suites, Inc. has been generating negative profits. The company must find a business method and strategy that will increase EBIDTA to grow 7% in 2 years. In trying to develop the most beneficial business strategy, Amber Inn has to allocate their marketing and advertising budget more efficiently. Their marketing costs rose from $1.14 million to $12.5 million. Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable.
Investors investing in an IPO are aware that it takes time to see a solid return/profit when a company is expanding into new ventures and that risks are involved. Most importantly, investors know that a risk has to be taken for continued growth and for the health of the company. CanGo needs to offer an IPO so that they have the funding to expand and grow. Issue 4 Hidden costs The team at CanGo hasn’t even considered what the hidden costs to the business might be if they branch out into the new projects they are currently exploring. They are not adding additional staff, equipment, or software so spreading the resources out could cause the quality of the existing products to suffer.
With reference to a service sector organization relevant to your programme of study , explain the market structure which is most important appropriate to its business activities.Provide examples of the ways in which competition between the organization and rival firms is reduced. Premier Inn’s strategy is to “create value for their shareholders by focusing investment and growth in expanding sectors of the hospitality industry and delivering outstanding performance across its businesses.” (Whitbread, 2010) This essay will analyse the market structure of Premier InnHotel , will identify its main competitors and explain how competition can be reduced. No doubt , Premier Inn is the UK`s largest hotel chain with about 600 hotels.The Premier Inn brand has existed for almost two years , but quickly became favorite for business travallers.Also Premier Inn is part of Whitbread , UK’s largest hotel and restaurant group , operating market-leading business in the budget hotel and restaurant sectors. The main objective for Premier Inn ist o target both business and leisure travellers.The hotel offers and providing lots varieties of facilities such as meeting rooms , touch base course centres and special offers for families which led to the selection of both categories of the target segments. After a structured presentation of hotel , indentifying, competitors play an important role in the continuation of the essay.Major key players of the Premier Inn , called competitors are : Travelodge , Jury’s Inn, Holiday Inn Express, Confort Inn , Easy Hotel and Ibis.
If salesperson fails to achieve the target terminate him. Get feedback from end users, distributors and evaluate sales performance monthly, quarterly and annually. Contingency plan If the discontinues of end user sales and focusing on only distributor sales fails to increase profit margin, Scheff Rotary cutting Tools company should analyze its marketing strategy. By reviewing the feedback received from the customer the company can identify the cause of failure and can take further steps to improve its marketing strategy. Executive Summary Problem Definition Lack of communication among Heathrow-ATMI Hotel staffs resulted in a poor customer experience.
They are trying to rush him, which Antonio feels that will make problems, and he wouldn’t want to leave the company to them unless he knows they are ready to take over. To keep a business strong for several years is a very difficult process to do. To be able to do that there has to be a lot of cooperation between family members, good relationships, and training that comes along with it. The person who started the business is who knows what’s best for business and he/she is the person who will know how to guide and advise the future president on what he/she will need to do to take over the company and keep its success constant in the next couple of years. Rushing the process may cause lack of dedication to the company and in this way it allows there to be a higher risk of the company losing its popularity in Puerto Rico.
Case Analysis: Utiliscan Webster University HRMG 5000 March 6, 2013 Case Analysis: Utiliscan Introduction By looking at the survey conducted by Paul and his team at Utiliscan, we can see several areas that need to be reviewed for improvement by the management there. Talented employees are difficult to attract and some would say even more difficult to retain. Unless solutions are found to the problem areas facing the company, we can surmise those difficulties could become more challenging to resolve. Since profits have been reinvested at the company, the financial position is dire, and now the management must decide how much of the actual profit can be put invested back into making the working conditions better without forcing other key areas of the business to do without, or deal with shortages. These concerns would be especially hard hitting on the R&D division of the organization.
What problems do you foresee that Valve may encounter as it grows beyond staff numbers of 300? Whilst flexibility for staff to choose who they will work with and for how long encourages staff to stay motivated -I believe this will cause concerns for Valve as the company grows. By staff not maintaining their commitment to projects they sign on to – this can lead to a loss in productivity in having to replace team members that have moved on to other projects or unhappy employees that will need to cover the remaining work not finalized by that staff member. Valve will need to look