Ritz-Carlton Essay

499 Words2 Pages
The Ritz-Carlton Hotel (RCH) faces a dilemma, change its seven-day countdown process and succumb to the pressures of Millennium Partners (MP) or maintain the company’s proven strategy and open at a manageable occupancy level. By examining how RCH’s culture, leadership, and service contribute to the essence of the Ritz-Carlton we will show how RCH effectively opens new hotels and continues to operate at a high level. Essence – RCH is a service company that prides itself on high levels of customer satisfaction. By putting customer satisfaction first, we maintain the Ritz-Carlton Mystique. Culture – RCH sells an organizational culture dedicated to treating and developing employees as business ladies and gentlemen, enabling each individual to treat their customers in the same regard. Service – By ensuring that all employees are aligned with the RCH mission and providing them with the tools to do their job, RCH creates an environment where continuing levels of high quality service can be maintained. Leadership – “Ritz-Carlton leaders are responsible for stewarding an icon in the luxury market.” By assuming a transformational role during hotel opening and transitioning into a transactional role to maintainemployee performance and motivation, RCH is able to continue as the gold standard of service industry. The Millennium Group is concerned the Ritz-Carlton’s Seven Day Countdown employee training program is preventing the hotel from maximizing their occupancy. I think it is important to not forget the business model for Ritz Carlton which has two main focuses: the individual traveler and the meeting event planners. Meeting event planners were seen as “the vital few” customers’. These accounted for 40% of annual sales. These are crucial to the propagation of the business because the meeting event planning funds the functionality of the hotel, while the

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