Relinethra Case Essay

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HEALTHCARE SERVICES MARKETING | Reliance Life Sciences | ReliNethra | | | | We have focused particularly on RELINETHRA- A service provided under Regenerative medicine. All the information mentioned in the document has been collected from reliable resources working in Reliance LifeSciences. | TABLE OF CONTENTS TOPIC | PAGE No. | About Reliance Life Sciences | 3 | Organizational Structure | 6 | Government Laws and Guidelines affecting activities | 7 | ReliNethra Description | 8 | Process | 12 | Service Standards and Resources | 15 | People | 16 | Ambience | 16 | Prices | 17 | Distribution | 17 | Promotion | 19 | Customer Relationship Management (CRM ) | 19 | Complaint Management | 20 | Customer Satisfaction | 21 | SWOT analysis | 21 | Problem Areas | 22 | About Reliance Life Sciences The Reliance Group is India’s largest private sector enterprise, with annual revenues of US$ 66.8 billion. The Group’s activities span oil and gas exploration and production, petroleum refining, petrochemicals, polyester, plastics, organized retailing and telecom. The Group’s flagship company Reliance Industries Limited is the largest private sector company and a Fortune Global 500 company. Reliance Life Sciences (RLS) is part of the Reliance Group of companies. RLS was established to develop business opportunities in medical biotechnology with key initiatives in biopharmaceuticals, pharmaceuticals, regenerative medicine, clinical research and molecular diagnostics. From a domain perspective, these opportunities cover: a. Biopharmaceuticals (Plasma Proteins, Biosimilars (Recombinant Proteins, Monoclonal Antibodies) and Novel Proteins) b. Pharmaceuticals (Oncology, Steroid, Hormone and Peptide - Active Pharmaceutical Ingredients and Formulations) c. Clinical Research Services (Pre-clinical animal studies,

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