Provide Quality Customer Service

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NAME –SUVIDHA ID -1110563 ASSIGNMENT-PROVIDE QUALITY CUSTOMER SERVICE 1. Who is a customer ? A customer is someone who makes use of the paid products of an individual or organization. This is typically through purchasing or renting goods or services. A customer is not an outsider to our business. He is a definite part of it. A customer is not an interruption of our work. He is the purpose of it. A customer is doing us a favor by letting us serve him. We are not doing him any favor. A customer is not a cold statistic; he is a flesh and blood human being with feelings and emotions like our own. A customer is not someone to argue or match wits with. He deserves courteous and attentive treatment. A customer is not dependent on us. We are dependent on him. A customer brings us his wants. It is our job to handle them properly and profitably - both to him and us. A customer makes it possible to pay our salary, whether we are a driver, plant or an office employee What is customer service? Customer service also known as Client Service is the provision of service to customers before, during and after a purchase. According to Turban et al. “ Customer service is a series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation.” Its importance varies by product, industry and customer. As an example, an expert customer might require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more important if the purchase relates to a “service” as opposed to a “product & quality Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites. Quality Customer service is normally an integral part of a company’s customer value
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