Proctor and Gamble Marketing

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Proctor and gamble | PROCTER & GAMBLE | Fabric & Home Goods | | Catherine Speroni | 2/16/2015 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Individual marketing plan Analysis I DO NOT WORK TOGETHER ON THIS PART OF THE ANALYSIS - I WILL CONSIDER ANY ATTEMPT TO SHARE THIS INFORMATION AS A VIOLATION OF COLLEGE POLICY ON ACADEMIC INTEGRITY. Using the group portion of Part one of the Marketing Plan create an individual analysis of the following: Individual Portion of the Analysis (total 30 points) this parts builds on the group part of the plan but then moves on to focus o each sbu. Note: If you are the CEO group then for the individual part look at all three SBUs so divide up the individual parts by SBU amongst the group members. SBUs have unique customer segments and competitors. Thus for this part each sbu will be treated differently. - Summarize data with TOWS matrix and VIRO analysis for the corporation (6 points) - Competitive analysis via Competitive Perceptual Map or competitive matrix Mullins chapter 8 (five points) you are analyzing the company compared to each of the competitor's strengths. - porter's five force model and Porter's diamond model (not Carpenter's diamond strategy diamond model). 6 points - Segmentation strategy and buying behaviors for each segment (5 points) - Create an SBU analysis for your assigned SBUs (see annual report for sbus within the family, home, and health and beauty sbus(3) - Corporate and marketing strategies to reach target market (one of the segments above) - Product portfolio analysis, including product life cycle and SBU Analysis investment strategy and a business level strategy for each SBU (Porter's or Miles and Snow
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