Pro Social Behaviour: Selfish or Selfless

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Pro-social behaviour: selfish or selfless? Discuss with reference to social psychology research. Pro-social behaviour has been defined as "voluntary actions that are intended to help or benefit another individual or a group of individuals". (Eisenberg & Mussen 1989, p.3). One may argue that it is difficult to define whether pro-social behaviour is a selfish or a selfless act. On the surface level pro-social behavior may appear to be a selfless act carried out to solely benefit others however, as one studies this subject in detail they may have a different view. A number of factors must be taken into consideration when studying this topic as they may impact one's view of pro social behaviour. This essay will discuss the view that pro social behaviour can be both a selfless and a selfish act and how it is determined by factors such as altruism and empathy/egoism cultural influences and kin selection. One may ask if humans care about other individuals solely for their sakes or do ulterior motives exist? It has long been presumed that everything human beings do is motivated by self-interest however, this assumption has been proved wrong through various studies which have led to the development of the empathy-altruism hypothesis. This hypothesis claims that empathic concern produces altruistic motivation. Altruism and empathy are thereby linked. As cited in Passer et al altruism has been defined as the ability to put one’s self in the place of another and to share what that person is experiencing. Altruism is considered to be a form of helping behaviour however, it is not clear what the motivation behind this selfless pro-social act is. Can an individual really be motivated to help another only by the idea of enhancing the other individual’s welfare? The theory of egoism must be noted at this stage. Egoism has been defined as the sole concern for one’s own needs and
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