Primarks Business Model

485 Words2 Pages
’s Business Model Stacey Blacker Date : 2nd September 2013 Contents Chapter Description Pg No 1.0 Introduction 2.0 Stakeholder Analysis 3.0 External Analysis 4.0 Internal Analysis 5.0 Conclusion 6.0 References 1.0 – Introduction 400-600 words • Introduce the company o History & Explanation • Competitor Analysis o Bowman’s Clock – Plot the company o Differentiation – What does it do? Primark is an affordable fashion retailer operated by the Irish company Penneys who are a subsidiary of Associated British Foods PLC. In June 1969 Penneys first store was opened in Dublin. By 1973 there were 18 Penneys stores in Ireland and Primark began trading in the UK. By 1994 there were 66 Primark and Penneys stores across the UK and Ireland. During 2006 Primark expanded into Spain and to date has 35 stores trading in the country. Primark now operate 257 stores in the UK, Ireland, Spain, The Netherlands, Portugal, Germany, Belgium and Austria and employ 70,000 across the world. Primark offer both women’s, men’s, children’s and babies clothes and also home ware products. (Primark 2013) (The Times 100 2013) Primark compete with their competitors by using a cost leadership strategy, the sell bug volumes of low cost goods to a broad target market and the goods they are selling have mass appeal. Primark’ biggest high street competitors are Peacocks, New Look and H&M however, Primark may also face competition from out of town retailers such as Matalan and also supermarket own brands such as George at Asda and Florence and Fred at Tesco. Primark may also face competition from online companies such as Everything Five and Rebel Rebel. Primark manages to differentiate itself from its biggest competitors by having the ability get high end fashion items onto the shelves quickly and at a
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