In 1983 Sperry was awarded the aquatics facility for the Canada games in Saint John. By having the planning and design work for the aquatic facility, things started to turn around. Being wiser to the notion that tough times are always around the corner, their company being the ever presence in Canada, knew they would have to expand outside of their native country to acquire more business than just a few complexes a year. Identify the key issues for the organization in your selected case. Sperry/MacLennan is seeking to branch out its operation from its neighbors in the United States to across the pond in Europe.
In 1979 Bombay signed with Canadian entrepreneur Robert E.M. Nourse to begin selling products in Canada; but since the mail-order market were limited in Canada, Nourse setout to convert Bombay into a retail property (n.d.). From the 1980s until the mid-1990s saw the conversion of the firm from mail-order power to retail power, with the goal of the store to provide three things: value, fashion and instant accessibility (FundingUniverse, n.d.). As the firm grew the main name sack of Bombay became the largest and most profitable part of the operation and as this occurred other less profitable parts were sold to streamline the firm, until 1990 when it changed its name to The Bombay Company, Inc. and had effectively centered its operations on The Bombay Company only (n.d.). With all their success it was in February of 1993 when Bombay decided to convert almost
Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010.
Weaknesses Financial constraint with a limited budget for a marketing strategy for the launch. The consumers for the existing Kraft brand coffee are typically over the age of 45 whereas the target market for the SSP suggests an age range between 25 and 54 years. Single Serve Coffee Pod machine that is currently in the market is not compatible with Kraft’s coffee pods. Opportunities There is a market for the product, with the two thirds of Canadians that prepare their coffee at home. Potential to lower distribution costs with the use of a joint direct – to – store delivery program with another of Kraft products.
[E] Loblaw, Canada’s largest food distributor, has launched the 100-product G.R.E.E.N. line. It now faces strategic decisions on how best to capitalize on its early, successful entry into green marketing. Initial indications were that the line would be extraordinarily successful with Canadian consumers. The company now has to decide whether and how to enter U.S. markets, whether to heighten its environmental profile through promotion of Canadian leadership in environmental stewardship, and how to make Loblaw a more profitable organization by capitalizing on this leadership role.
This company, like many, faces similar issues and must look for ways to expand their product to meet the needs of more consumers. Kudler Fine Foods offers bacon products of various kinds to meet the need more consumers. Although Canadian bacon is its main product to sell, various types of bacon are also available to meet the needs of more customers. Product expansion could also be done to provide turkey bacon and soy bacon to people with more strict dietary needs or preferences. Once marketers have explored and addressed the many market needs that faces, testing of the products can be performed to address it durability, reliability, and out-of-pocket
• Full-line manufacturer of manual wheelchairs to all demand segments in the Canadian market. • Also recently got into part and assembly sales to other manufacturers • Recently hired two sales representatives to service Canadian dealers and to appeal to new clients/dealers. • Hands-on management strategy • Dealing with marketing channels was top priority – strategy was to improve product quality, retail prices and dealer margins – the strategy was successful Evaluate • Appears successful – pg 4 – the new management team *maintained* sales at $2.37 million, company was in 100 dealer outlets and profits were a “healthy” 6% of sales • Mgmt forecasts increase in sales to $3 million next year. Problems identified? • Management may be spread too thin – All managers were pressed by the requirements of everyday business.
Occupations waiting to be filled include designers of new technologies — cyber security and data analysis, for example — and especially management jobs that combine business and technology skills, including IT managers and chief information officers. “The Canadian population who required computer literacy in their jobs went from around 30 per cent in the late 1980s to more than 90 per cent now,” said U of T professor Livingstone. “The interesting point is that people are more likely to say they are overqualified for the jobs available in terms of computer skills than
Canada’s Procter & Gamble division statement of purpose and strategy was to “provide products of superior quality and value that best fill the need of consumer”. By collaborating ideas together globally and knowing what Canada markets needs, Procter & Gamble are able to market unique products to Canada and be profitable at the same time. Scope, a mouthwash brand from Procter & Gamble saw a potential in mouthwash market as it was growing on average of 3% per year since 1975. Scope was introduced to Canada market in 1967 competing against Listerine by Warner Lambert pioneer of mouthwash that offered germ killing mouthwash with bad breath protection. After introduction of Scope mouthwash, Scope became the market leader in Canada as a great tasting, green mint flavored mouthwash that eliminated bad breath.
Canada’s Tourist Industry – From an Economic viewpoint The lack of targeting and positioning has really affected the country; from 2000 to 2010, Canada's share of total international arrivals decreased from 2.9 percent to 1.7 percent and its share of total international revenues fell from 2.3 percent to 1.7 percent (SOURCE). However, Canada benefited from improved confidence and global economic conditions and its hosting of the Vancouver 2010 Olympic and Paralym-pic Winter Games. And in 2013, Canada's overall tourism industry: • Represented more of Canada’s GDP than agriculture, forestry and fisheries combined • Generated $84.3 billion in economic activity • Was responsible for more than $18.2 billion in export revenue despite a growing travel