Mba 621 Case Project

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Running head: Bombay Company The Bombay Company Park University The Bombay Company, Inc. Introduction. The Bombay Company, Inc. originally started out as a mail order company that expanded to over 500 store location nationwide selling large furniture, small, occasional furniture, home accessories and wall décor ( CNN Money, 2012; FundingUnivers,e n.d.). Starting out as a traditional mall-based retailer, in the early 2000s the firm started a off-mall strategy with one-quarter of their locations being off-mall by 2004; in addition, they offered a unique product line: more than 95 percent of the line was designed or styled specifically for Bombay (FundingUniverse, n.d.). The Bombay Company started in 1975 as a mail-order business based in New Orleans, the company sold small 18th- and 19th- century reproduction furniture pieces; by the end of the 1970s the firm was racking up annual sales of about $1.5 million, offering 12 different furniture items in ads and magazines ( FundingUnivers, n.d.). In 1979 Bombay signed with Canadian entrepreneur Robert E.M. Nourse to begin selling products in Canada; but since the mail-order market were limited in Canada, Nourse setout to convert Bombay into a retail property (n.d.). From the 1980s until the mid-1990s saw the conversion of the firm from mail-order power to retail power, with the goal of the store to provide three things: value, fashion and instant accessibility (FundingUniverse, n.d.). As the firm grew the main name sack of Bombay became the largest and most profitable part of the operation and as this occurred other less profitable parts were sold to streamline the firm, until 1990 when it changed its name to The Bombay Company, Inc. and had effectively centered its operations on The Bombay Company only (n.d.). With all their success it was in February of 1993 when Bombay decided to convert almost

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