Persuasive Strategies for Speeches

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Persuasive Strategies for Speeches Ruthann Bennett The Robert B. Miller College LBAR 300 – Junior Seminar Kathy Shaw, MA, Adjunct Instructor October 20, 2014 Persuasive Strategies for Speeches When giving a speech the main objective is to influence and persuade the audience to accept, believe, and connect with the speaker and their arguments. There are three historical speeches that are extremely important to the shaping of the United States of America. The three speeches that will be discussed are: The Declaration of Independence, The Declaration of Sentiments, and The Gettysburg Address. These speeches demonstrate several of the same successful persuasive strategies, however only one of the strategies will be discussed in this essay. The persuasive strategy being discussed in this essay comes from the Greek philosopher Aristotle and is used in all three speeches. Aristotle’s rhetorical triangle divides persuasion into three categories called: Ethos, Logos, and Pathos. Ethos is used to create a credible or ethical appeal to the audience and attempts to convince them that the speakers’ character is likable and respected. Logos is used to create a logical appeal to the audience and persuades them by avoiding false statements and uses reasoning to support and substantiate their ideas. Pathos is used to creates emotional appeals in the audience using language to assist in enhancing their arguments and evoking emotional responses. The word, rhetorical, in Aristotle’s triangle means any language that can be used to influence or persuade the audience. Aristotle’s persuasive use of ethos, logos, and pathos is the most commonly used strategy in these three speeches. First, lets discuss The Declaration of Independence and the use of Aristotle’s three persuasive strategies. The Declaration of Independence was written in 1776 by

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