Pepsi vs Coke

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The battle of the brands! Since the year of 1903, both Coca-Cola and Pepsi have been fighting to be the top carbonated soft drink in the market (Lim). Although one company has been around longer than the other, after determining the vertical and horizontal analysis, the profitability solvency and the liquidity ratios of each company; the findings shows that they are neck to neck with each other. These findings will also broadcast how the numbers of each category plays the roles of which company stocker holders and investors should invest their money in based off the time period of 2004 and 2005. Coca-Cola started in 1886, with its creator Dr. John S Pemberton creating flavored syrup. With the help of the neighborhood pharmacy the syrup was mixed with carbonated water to create the soda. Although Pemberton created the soda; Frank M. Robinson was the creator of the name Coca-Cola. He also designed the trademark and script of the letter (Coca-Cola History). The PepsiCo Company stated in 1965 when founder Donald Kendall, president of Pepsi-Cola and Heman W. Lay, chairman of Frito-Lay merged the companies together. Founder Caleb Bradham, a pharmacist from North Carolina started the Pepsi-Cola brand in the late 1890s. He would sale his cola out of his drugstores, a formula that he created on his own. “Brad’s drink was made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. The company renamed its name in 1898 and trademarked itself on June 16th, 1903. Bradham’s neighbor designed the first logo (Bellis). Pepsi dominated the market 2005. Based off a vertical analysis the Pespi brand numbers out shined the Coco-Cola brand. Veritcal analysis is used to to show the finacial break down of numer that are reported in the fincial statement. It shows the percentages of thee major cateigorys which are assets, liabilites and equities, through a

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