According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner. The main competitor of this company is Pepsi Company who offers similar drinks and prices to them. This company offers customers the wide range of products. However, Diet Coke will be chosen due to its benefits and popularity. A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
• more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1. Target Market Strategy: Jones Soda will continue to target the existing consumers while focusing on more upscale locations to sell the soda, like large hotels, country clubs, spas, high schools tattoo parlors, skate shops. 2. Positioning Strategy: Jones Soda will choose to place their product in an unique fashion which would show this soda as being the up scale soda pop. 3.
Strategic Initiative Gene Foster, University of Phoenix FIN/370 March 12, 2012 Professor John Scherzi Strategic Initiative This project will be the continuation of Team C’s review of PepsiCo. This paper will take on the challenge streaming the company’s financial processes to make them more effective. The team will review the impact on the organizations financial planning, more specifically the effect on the sales and costs on a global basis. The team will continue with the risks associated with this initiative. Finally the team will demonstrate that once implemented this initiative will make PepsiCo stronger financially and more efficient.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
Question 1: Public Issues, Stakeholders and Expectations * Public issue: Corporate impact on water quality, availability and access around the world * Water is pertinent to Coca Cola because they use 80 billion gallons of water worldwide each year. 2/5 went into finished beverages and the rest went into the manufacturing process: to wash bottles, clean equipment, and provide sanitation for employees. However, Coca-Cola’s extensive use of water adversely impacted the surrounding communities * The Center for Science and the Environment, a think tank in India, charged that Coca Cola products there contained dangerous levels of pesticide residues. * Activists in India charged that the company’s bottling plants used too much water depriving local villagers of supplies for drinking and irrigation * Primary Stakeholders: Coca-Cola, local villagers, non-governmental organizations and India’s government * Expectations v. Performance: Stakeholders expected Coca Cola to use their resources responsibly and to protect consumers from harmful contaminants however, the emergence of pesticide residue in the product along with the depletion of ground water from local villages created a performance-expectation gap, that left Coca Cola fighting to save it’s image Question 2: Strategic Radar model * When applying the strategic radar screens model to this case, the geophysical environment plays a factor here because the company is faced with concerns of how they are using the Earth’s natural resources inefficiently * Another stage that plays a role is the technological environment because there is a need to implement a new system that could save water * The social environment applies in this case because of the concern surrounding the water access was shared among people in the societies where Coca-Cola conducts business * The customer
The proposal that alcohol could be completely eliminated from the country was rather ridiculous, and many took it upon themselves to make a profit off the opportunity presented by this new law. The demand for alcohol was extremely high, which gave organized crime a chance to establish a prosperous means of revenue. Speak-easies were opened so that people were able to drink socially with the alcohol that was either smuggled into the country or produced by bootleggers. Because many felt that Prohibition
Find an example of real external corporate communication from a selected business and evaluate it as a means of corporate communications. (P4) In this task I will be looking at Coca Cola as my business and I will be researching them and finding out about which way they communicate information and I will be looking at the following areas, Mission statement, advertising, packaging, logos, livery, straplines, endorsement and sponsorship. Coca Cola s mission statement is a key in promoting the business because people always look at a business’s mission statement because this will tell the customers both old and potential customers what the business stands for and what it means to them, the mission statement should be socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, its public image, target market, products and services, the geographic domain and expected growth and profitability . Coca Cola mission statement is “To refresh the world in mind, body and spirit, to inspire moments of optimism and happiness through our brands and actions, to create value and make a difference” This is an excellent mission statement for the business because it outlines what they stand for and what they want people to experience through their products. Advertising is a form of communication used to help sell products and services which business offer, normally it communicates a message including the name of the product and service and how the product can benefit the customer, the advert attempts to persuade potential customers to purchase or consume more of a particular brand of product, advertisement can also be used to promote the business rather than the product.
Thus it is necessary to understand the mission and vision statement in order to understand the overall aspect of organization. PepsiCo mission statement “Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and
They are moving toward the Centralized System. This creation of Coca-Cola Supply is another step in their evolution toward a more demand driven supply chain. Coca-Cola will continue to drive innovation and sustainability throughout the enterprise. Supply chain