Vernon Rudolph, who is the founder of Krispy Kreme Doughtnuts started the doughnut business in 1937 after he had possessed the company’s special doughnut recipe from French. Later on the company focused making and selling doughnuts wholesale to supermarket. There were about 29 shops of Krispy Kreme in 12 states during the late 1950s and most of them were operated by franchisees. Joseph McAleer was the first Krispy Kreme franchisee. Beatrice Foods had taken over the company after Rudolph’s death in 1973.
Every 4th Monday of the month, the restaurant offers breakfast specials for people aged 55 and older. This includes $1.99 for meals and free coffee refills. Obviously, this special promotion strategy is targeting the city’s huge senior population. Today’s seniors are more prosperous than ever before (Perreault, Cannon, & McCarthy, 2009, p. 140). They have considerable about of flexible time and most of them higher disposable income compared to their predecessors.
William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin Donuts in Quincy, Massachusetts. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open.
In the 1990s, Krispy Kreme grew rapidly to the national phenomenon with 366 stores in 44 states. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. Krispy Kreme doughnuts are sold in supermarkets, grocery stores, convenience stores, gas stations, Wal-Mart and Target stores in the US; Loblaws supermarkets and Petro-Canada gas stations in Canada; Woolworths supermarkets in Australia, and Tesco supermarkets, Tesco Extra and Moto service stations in the UK. The operational plans of Krispy Kreme such as a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) in 2003.
Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet. Financial Health At the end of fiscal year 2012, Dunkin' Brands' nearly 100 percent franchised business model included more than 10,400 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins restaurants. For the full-year 2012, the company had franchisee-reported sales of approximately $8.8 billion. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass. The Company's website is located at
They operate in two main sectors; Kraft Foods North America (KFNA; generating 73 percent of 2000 pro forma revenues) and Kraft Foods International (KFI; 27 percent). Kraft Foods Inc. brands’ are divided up into five categories: snacks, beverages, cheese, grocery, and convenient meals (Kraft-
Cottle-Taylor: Expanding the Oral Care Group in India: Case Study Cottle-Taylor Harvard Case Study Background Cotte Taylor was founded as a start hyup company in 1815. By 2009 they boast a product selection of over 200 oral care, personal, care, and home care products. In 2009 roughly 50% of the company revenue ($5.7 Billion) came from emerging markets. In 2009 Sales have grown 80% annually, net income 12% and earnings per share 14%. India Operations Cotte Taylor conducts its India operations through a subsidiary of the company called Cotte India.
“Just about every brand has had some of these stops and starts.” It now plans to have more than 1,000 restaurants eventually throughout the state. As a lot of fast-food chains look abroad for growth, Dunkin’ is now rediscovering opportunities back home. It has opened stores in 31 countries outside the U.S. over the past five decades, but 85 percent of its 7,300 domestic stores are in or near the Northeast. It still plans to develop in South Korea, the Middle East, and emerging markets, such as China (it even signed Lebron James on as a “brand ambassador” in Asia in 2012) and Russia, but comparable store sales growth in the U.S. outpaced international growth last year, 4.2 percent vs. 2 percent. The key to growth in the U.S. is actually not donuts but drinks and breakfast sandwiches, which are “more ritualistic products.” Coffee and other beverages accounted for about 58 percent of Dunkin’ Donuts’ U.S. franchisee-reported sales in 2012.
Two-thirds of the industry sales were captured by prepared dips. Research that has been conducted in the industry shows that dip sales are growing at 10% per year. The growth that occurred in 1985 was due to price increases throughout the industry. The total dip sales that were linked to the amount of usage of salty snacks were 67%. The percentage of chip usage that is related to cheese-based volume is 85%.
In 2001, Zappos more than quadrupled their yearly sales, bringing in $8.6 million. In 2002, they opened their own fulfillment center in Kentucky. In 2003, Zappos reached $70 million in growth. In 2004, Zappos did $184 million in gross sales. Over the next three years, Zappos doubled their annual revenues, hitting $840 million in gross sales by 2007.