No More Smoking Rhetorical Analysis Essay

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No More Killing Smoking cigarettes is the top number one cause of preventable disease and death in the United States. It accounts more than 480,000 deaths every year or one of every five deaths. (Centers for Disease Control and Prevention, 2015) The ad features a picture of two cigarettes standing upright; resembling the burning Twin Towers after hijacked passenger airliners struck them on 9/11. “No More Killing,” a statement in big bold letters hoping the make an impact on it audience. Under that on the left-hand side in small print is a statistic that reads, “It is estimated that one person dies every 8 seconds from smoking. Stop smoking now!” The printed ad utilizes all three of the rhetorical appeals; ethos, logos, and pathos through its image and statements. Using ethos, the advertiser uses the image of the two cigarettes that resemble the burning Twin Towers. This visual image sends a message to the audience by associating the deaths from smoking with the deaths of innocent people that died on 9/11. Logos is used to state the fact that,…show more content…
It related two things, how harmful and deadly smoking is and how terrible the terrorist attack was on the Twin Towers. I do believe that this ad along with other ads do help people to quit smoking. Everyone is touched by different things in different ways at different times in their lives. According to the Centers for Disease Control and Prevention website, the percentage of adults that smoke has declined 3% from 2005 to 2013. As for the terrorists, I do not think that this ad will affect them in any way. They will keep killing innocent people, and the more people they kill I think, the stronger they…show more content…
Centers for Disease Control and Prevention, 23 Jan. 2015. Web. 5 Apr. 2015.
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