Never Say No to Panda

826 Words4 Pages
Persuading Panda The Panda Cheese company sells their product by showing a commercial that makes the customers laugh, tries to scare the customer into buying the product, and by using situations that people deal with in their everyday lives. One might think that a giant panda destroying groceries or just destroying anything would be humorous. The idea of scaring their customers is not actually scary at all, but it may influence a person to believe that if they did not purchase Panda cheese, then they would pay for it by having everything of theirs ruined. The producer of this commercial series attracts their audience by placing the actors in the commercial in a similar environment that their audience experiences every day. The Never Say No to Panda commercial invites their customers by clearly making it appear that if they do not like or purchase their item, then an intimidating giant panda will appear out of nowhere to make sure they buy their Panda cheese. The Never Say No to Panda commercial demonstrates a very humorous way to sell their product. In each of these commercials, a giant panda appears to anyone who is rejecting Panda cheese and destroys everything around them because they do not want to buy it. For example, in one commercial a father and his son were inside of a grocery store. The son asks his father if they could purchase Panda cheese and the father says that their cart is already too full. Once the father rejects the cheese, a friendly looking panda bear shows up, stares at the father for a few seconds in shock that he did not want to buy the cheese, and knocks over their grocery cart, stomping all over the merchandise they were interested in buying. If this actually happened in real life, a laugh would be guaranteed rather than a scare. A need to dominate is present in this advertisement because of the way the giant panda tries to intimidate

More about Never Say No to Panda

Open Document