Nestle Case Study

354 Words2 Pages
Porcia Dixon Phyllis Katz Case study 1-2 20 October 2014 Nestle 1. What are the responsibilities of companies in this or similar situations? In this situation I believe a company would need to try and take some responsibility in the matter. Nestle was negligent when it came to corporate social responsibility. Their marketing practices were unclear, which caused the misconception that formula was a good way to replace breast milk. 2. What could Nestle have done to avoid the accusations of killing third world babies, and still market the product? Nestle could have educated consumers better on how to use their product and taken into consideration of underdeveloped economic areas. 3. After Nestlé’s experience, how do you suggest it, or any other company, can protect itself in the future? After reading the case study, in my opinion I would say having a clear campaign message. When advertising or marketing you have to be careful how you word thing or make certain accusations. I would also say to know the audience you’re marketing to. You don’t want to market in an area that your product wouldn’t benefit from. 4. Assume you are the one who had to make the final decision on whether or not to promote and market Nestlé’s baby formula in Third World countries, were the decisions socially responsible? Were they ethical? This would be a hard decision to make because Nestle isn’t totally to blame, but there were some things they could have done differently. In my opinion they were not necessarily ethical because Nestle could have educated the public on the importance of breastfeeding and the importance of using the formula properly. The idea is to encourage a healthy community inside and out of the business as a result of their product in the market. 5. What advice would you give to Nestle now in light of the new problem of the new problem w/ HIV infection
Open Document