Mkt/Gm 571 Ethics and Foreign Markets for Solar Products

796 Words4 Pages
University of Phoenix MKT/GM 571 July 9, 2012 Andrew Weisel Ethics and Foreign Markets for Solar Products “Ethics are founded on moral principles that are themselves grounded in effects. This holds true whether you subscribe to the idea that a moral judgment must fulfill only formal conditions that are universal and prescriptive or whether you think it must also meet a material condition for the welfare of society as a whole” (Newsom, Turk, & Kruckeberg, 2004, p. 145). Ethics plays a vital role in a company’s reputation and the long-term ability to have committed customers. On a global scale, ethics plays even a larger role in how the company operates, both socially and financially. This paper will review the potential issues ethics as it relates to foreign markets, the importance of establishing a culture where values play a significant role, and a mitigating strategy that will address any public relations crisis. Social and Financial Responsibility “Social responsibility, another term for good citizenship, means producing sound products or reliable services that don’t threaten the environment and contributing positively to the social, political and economic health of society” (Newsom, Turk, & Kruckeberg, 2004, p. 149). Paying the employees fair wages will be important is how business is conducted. If the employees felt compensated well and fairly, the effort to manufacture and ship high quality products will benefit the company. It will essential to establish complete compliance with regulatory and environmental policies of both China and Australia. This includes the disposal of scrap and the proper treatment of wastes and chemicals. Acting in compliance will only strengthen the corresponding government relationships that ultimately will strengthen the business relationships. “Financial responsibility generally
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