Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
Reality TV has had high rating since the beginning because of the entertainment it provides for all viewers. Numerous people compare their lives to the ones on reality TV, because many wish to be them or many just choose to judge their way of living since it is on aired nationwide. In “The ‘normal’ Narcissism of Reality TV” by Jean M. Twenge she explain how narcissism shown in reality TV affects the younger generation’s view of the world, by making narcissism seem normal. Narcissistic people on reality TV have affected the younger generation and the obsession they have of themselves. Twenge states, “To many older people, it’s funny.
Today’s media, be it in print, on the television, internet, or talk radio, plays a major role in the American political system. The media is owned by several companies and is out to make a profit. Some of these large companies are CNN, FOX, NBC, various talk radio programs, and popular items in print from Newsweek, The New York Times, The Washington Post, etc. These media outlets are all influenced by many sources, as are our top political figures. It seems the media is growing more powerful with time which is, in my opinion, both good and bad.
In “The Merchants of Cool,” the author investigates the rising fascination with teen pop culture. Teenagers are constantly vying for attention, causing them to imitate popular celebrities. Major corporations try to capitalize off this, showing productions and advertisements to influence them further. The era of family friendly programming has no longer any place in primetime television; shows such as Dawson’s Creek and Cruel Intentions have completely infiltrated the TV schedule to reflect teens’ all-consuming fascination with sexuality. One of the major networks responsible for influencing pop culture is MTV, telling kids what’s cool.
News corporations attract viewers’ attention in order to make money, basically benefiting themselves. Networks attract viewers to increase ratings, so that when they would get more advertisers, meaning more profit that they will obtain. News bias make audiences reflect upon the truth of the stories that are being portrayed. There are several deception stories in which the News denied on releasing these types of stories, but in truth, they really are exaggerated perspectives of their own. TV news simply reflects only on one side of the story, and leaves the viewer the other side of the story untold; this is the reason why TV news is biased.
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
Since before my time, media has had a huge impact on American culture. Without people even realizing it, because people are so caught up in the changes they are blinded, by them. There are a lot of people that wouldn’t even considering the good in media, they just rather look at all the bad; and would dare use any source of media. Media can easily play the good role as well as the bad role. It just depends what side best fits you.
Samantha Jenkins investigates… In a world of plots, pixels and punk, the competition between networks, book publishers, labels and even brands has skyrocketed to unprecedented heights. The entertainment industry has noticed that consumers – especially adolescents – have taken a keen eye to goods that in particular showcase the traits of personalities that seem to have it all. The result of this shows enormous impact on youth - nowadays, an individual’s popularity is their capital, more sought after than straights As or a healthy lifestyle. Today's media
Unfortunately there is a certain bravado and celebration that is granted to those who interact in immoral physical relationships. Not only has society deemed it acceptable for couples to have close intimate relationships before marriage but it is a very prevalent and popular action throughout the American culture. Gradually the media, families, government and even certain religious institutions have taken this special interaction meant for husband and wife and have twisted and corrupted it into an action of bravado and renown. It has been made into a celebrated action that is nonchalantly broadcasted in front of live audiences. Not only do the media, families, government and religious institutions have an effect on this specific topic but they
The impact that the media in the United States has on the minds of the youth has changed into an increasingly dangerous issue. While the media has many positive influences there are still yet many negative behaviors exercised by many teenagers and young adults. Amongst these behaviors is the acceptance of how sex is ok amongst teenagers. The media has become a pool of promiscuity which has led to the spread of many STD’s including HIV and AIDS. This essay describes how the media has led to the rise in promiscuity and thus leading to the continuous growth of the HIV Pandemic giving other countries a reason to believe that the people in the United States have poor cultural values.