Marketing Process at Coca Cola Essay

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Marketing Process at Coca Cola Company By: Ms. Mubeena Ibrahim Contents About the Company 2 Marketing Plan 2 a. Marketing Audit 2 b. Environmental Analysis 3 c. SWOT Analysis 4 d. Marketing mix (4ps) 5 e. Target Markets 6 a. Marketing Orientation 8 b. Benefits of Marketing Orientation 8 - More Focused Production 8 - Concentrated Strategy 8 - Long-Term Profitability 8 c. Costs of Marketing Orientation 9 - Risk of Underestimating the Market 9 - Challenges of Quickly Responding to Market Changes 9 a. Extended Marketing Mix 10 b. How the additional Marketing mix Assist the Company 10 a. Business to Business (B2B) Marketing 11 b. Business to Consumer (B2C) Marketing 11 c. How B2B Differ from B2C 11 V. International and Domestic Marketing compared: P4.3 12 a. International and Domestic Marketing 12 b. How International Marketing Differ from Domestic Marketing (with examples from the company) 12 Conclusion 14 References: 14 Executive Summary Global Consultancy Service has created this marketing plan after critically examining and thoroughly researching over it. It consists of examining market research, auditing situation analysis and carefully studying the soft drink industry and possibilities for the products of Coca Cola Company in the market. We have carefully scrutinized the internal and external business environments and critically examined the industry in general, considering all external threats and opportunities. About the Company The Coca-Cola Company is an American internationalbeveragecorporateof nonalcoholic refreshment concentrates and syrups. The company’s corporate headquarters is located in Atlanta, Georgia, United States of America. The current chairman of Coca-Cola is Muhtar Kent (Wikipedia, 2014). The Coca-Cola Company operates in more than 200 countries and has

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