Marketing Environment of Coca Cola Company

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MANAGEMENT PROCESS II. ORGANIZING Dr. Hanan A. Ezzat How to define… ?? Organizing: Process of determining the activities to be performed, arranging these activities to administrative units, as well as assigning managerial authority and responsibilities to people employed in the organization. 12/4/2007 Basic elements of Organization 2 Importance of organizing Focus on, and facilitate the attaining of, objectives. Arrangement of positions and jobs within the hierarchy. Define responsibilities and line of authority of all levels. Creating relationships that will minimize friction. 12/4/2007 Basic elements of Organization 3 Basic elements of formal organizations Centralization and decentralization. Delegation of authority. Span of control ( supervision). Division of service. Departmentation. 12/4/2007 Basic elements of Organization 4 Basic elements of formal organizations 1. Centralization and decentralization: I.e., the level at which most of the decisions are made within the organization. Centralization Decentralization concentration of decision-making and action at highlevel management. Consistent delegation of authority to the lower levels where the work is performed 12/4/2007 Basic elements of Organization 5 Centralization Advantages 1. Disadvantages 1. Neglected functions for mid. Level, and less motivated bedside personnel. 2. Nursing supervisor functions as a link officer between nursing director and first-line management. 6 Provide Power and prestige for manager. 2. Promote uniformity of policies, practices and decisions. 3. Minimize duplication of function is. 4. Minimal extensive controlling procedures and practices. 12/4/2007 Basic elements of Organization Decentralization Advantages: • Raise morale and promote interpersonal • • • • • • relationships. Relieve from the daily
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