Marketing Analysis of Bubble Tea in Hongkong

2707 WordsFeb 25, 201311 Pages
REPORT SUMMARY MARKETING ANALYSIS OF BUBBLE TEA IN HONGKONG 11 Decemebr 2012 Table of Contents | |Title |Page No. | | | | | |1.0 |Introduction |3 | |2.0 |Country Background |3 | |2.1 |Population Background |3 | |3.0 |Introduction of External Environmental Analysis – (PEST) |3 | |3.1 |Political |4 -5 | |3.2 |Economic |6 -7 | |3.3 |Socio-cultural |8 | |3.4 |Technological |9 - 10 | |4.0 |Illustration of Porters Five Analysis |11 | |4.1 |Threat to New Entrants |11 | |4.2 |Bargaining Power of Buyers

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