Japan Feasibility: Roku

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Streaming Media in Japan: A feasibility analysis Southern New Hampshire University Introduction: It seems to be the consensus within the business world that expanding internationally is no longer an option, but a necessity for success (Milian, 2008). Important considerations need to be made at each step of a business’ growth cycle if a business wants to continue to be successful throughout the process. There are many broad categories that must be considered, and then business owners must dive deep into each category until complete understanding is reached. It is only then that a truly educated decision can be made in regards to globalizing to a particular region. A complete analysis of the international market being explored will be necessary, including possible and existing political, economic and financial risk. A complete analysis of the industry in question should be completed to ensure that it can be successful in the market being explored. Other businesses within the same industry that have attempted to enter the market in the past can provide valuable data. Finally, a detailed entry strategy must be developed, outlining specific steps and key stakeholders that must be involved. Even with this thorough examination of the complete process, continuous evaluation throughout each step is of utmost importance. Japan presents a promising market for globalization at this point in time. The electronics industry overall has experienced both great success and great failure within the region. The following paper will examine the feasibility of entering the Japanese market with a very specific streaming media business model, and will consider all risk involved, both from the industry and the country perspective. The conclusion will offer a recommendation for the company, Roku, considering entry. Country Evaluation: * Recent history which impacts current

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