HISTORY OF COCA COLA A transnational corporation (TNC) is a large business organisation that has a home base in one country, and operates partially owned or wholly owned businesses in other countries. Some TNC companies include Coca- Cola, Toyota, McDonalds, Nike and Vodafone. Coca- Cola is the number one manufacturer of soft drinks in the world. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine.
Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton. It was Pemberton who made the first Coke commercial, using the advertising slogan "Delicious, Refreshing, Exhilarating" which, compared to today's short, snappy and easy to remember slogans, is primitive. It was Asa Candler who made Coca-Cola the popular drink of today, after having bought Coca-Cola for a small price in 1888. He changed the recipe by removing the alcohol and cocaine and spent a record 20% revenue on advertising. Candler was one of the first people to make advertising pay off in a big way for their company.
Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house. Coke has a relatively stable market as they have bought innocent and are now in the healthy drink industry. McDonald’s is in a rapidly changing market as peoples tastes are changing and to suit their customers they would need to change up their meals and advertises more healthier foods such as salads. McDonald’s have bought Starbucks and they use the good beans for
When one needs to get an energy boost, they will usually turn to coffee. In past years, coffee was a slow product to make unless one wanted to pay for a premade cup brewed at a store. According to The Keurig Story (2012), since 1998, Keurig has changed the market by offering an at home single cup coffee maker with speed and efficiency that the consumer market demands. Product Description Single cup coffee brewing systems are the leading technology in the coffee industry today. Keurig, Inc. is among the top producer of the single cup coffee brewing systems.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
P.1 Financial Analysis Kandice Porter XACC/280 Jana Howie Axia College University of Phoenix 6/30/13 P.2 Financial Analysis PepsiCo, Inc. and the Coca Cola companies have surpassed the elements of the economy and have both remained
Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development. Research and development includes such costs as developing new products, improving the quality of current product lines, and proposed initiatives. The expenses for PepsiCo incurred through research and development on an annual basis, have been increasing each year for the past few years. In 2010 research and development costs were $488 million, in 2011 they were $525 million, and in 2012 it increased to $552 million. This initiative will affect cost, but not in a negative way.
Mountain Dew New Advertising Campaign Edward Walls BUS 620 Managerial Marketing Prof. Dr. Susan Sasiadek September 30, 2013 Mountain Dew New Advertising Campaign Mountain Dew, owned by PepsiCo since 1964 is one of PepsiCo’s top selling brands of soft drinks that has been a part of the American culture since the refreshing lemony carbonated soft drink was produced by Ally and Barney Hartman in the 1940s as a lemony soda and spirits mixer (Stanford 2012). Mountain Dew has been a top seller in the soft drink market typically among white male Middle American teens and young adults. This particular age group is large in numbers in urban centers such as Los Angeles, Miami and New York has become one of the most diverse consumer groups in the United States and is the main reason why the Marketing management at Mountain Dew has chosen it to be the target market for the new advertising campaign of Mountain Dew. I believe this is the right target market for Mountain Dew because this age group is who will more likely buy and continue buying the soft drink because they like the product and the way the product is being featured as it relates what young celebrities do to have fun to what Mountain Dew customers and consumers like to do to have fun while enjoying a refreshing Mountain Dew. Mountain Dew main objective now is to get more of the target market 18 to 21 year old males to gain awareness of Mountain Dew products through new ideas in the way the organization advertises and markets the soft drink.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
One of the most popular advertisements coca cola is using is the Christmas advertisement. Coca-Cola is using different types of advertising, they use: - print ads - radio - television - billboards - Banners - Brochures - Signs - In-store displays - Posters - web pages - Motion Pictures Personal selling Coca-Cola Corporation is mostly avoiding personal selling. They do however when they have large deals to make with large stores or hotels. The sales officers then contact the owners of the companies and they try sell their products directly to them. Sales Promotion Coca cola spends a lot of money advertising and even though the brand name is very popular Coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product.