Hp Compaq Essay

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Sartaj Singh Case Analysis 11/12/2013 HP and Compaq merger In 1938 two students graduated from Stanford University by the name of William Hewlett and David Packard and started their own business. In todays world their last names have been said together and are known as a very succesful computer company. The computer business they started grew from five and half million to three billion in only 30 years. As years passed by the company started generating more and more revnue and profit. In 1982, a business by the name of Compaq started as a personal computer business. They became known as the largest computer manufacturers worldwide. The company intriduced their first computer in 1983 and generated $111 million earnings in their first year. Compaq in an attempt to expand its market, threatened company stability. With the acquisition of Tandem Computer and Digital Equipment Corporation, Compaq started to expierence decresed revnues and that resulted in the companies downfall. The merger between both of the companies was because of HP's failure to be proactive to market changes. The newly appointed CEO of the company decided to reinvent company strategies to bring HP back as industry leaders. Compaq already had been expierncing decreased revnues, so both of the companies management decided to come together and takeover comepititors. Despite many financial advisors and industry analyst not agreeing with the merger, the merger still happened and was approved by the shareholders. In an SWOT analysis of HP, where we analys the Strength, Weaknesses, Oppurtunity, and Threats of the company. The strength of the company is the loyal customers that they have. Also they have excellent market position internationally and domesticlly. Evey company has strengths but also they have weaknesses as well and HP lacks in production of their softwares and their consulting

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