Hong Kong Disneyland

924 Words4 Pages
HONG KONG DISNEYLAND Introduction: I. Detailed info on crisis II. Analysis of what they did well III. How could they have improve IV. How is current situation of company? SWOT Analysis A. Strengths B. Weakness C. Opportunities D. Threats: IV. Case Updates V. Conclusions: Case Questions 1. HKD had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of Cultural adaptation, still need further improvement? While Hong Kong Disneyland did some things to appeal to the Hong Kong culture, their efforts were ineffective. Serving shark fin soup was appealing to a portion of the population and offensive to others. The crowd control problem and the poor working conditions had a major impact on the lack of appeal to the Hong Kong culture. As insult to injury, the local government asked the people of Hong Kong to be more tolerable. If Disneyland is going to succeed in Hong Kong it must become a more humble establishment that nurtures its customers. Make an appropriate public apology, discuss improvements in the making. 2. What can HKD do to alleviate the problem of Chinese guests often not knowing the norms of international behavior when traveling abroad? In the case study Hong Kong Disneyland there was a concern to improve the situation of guest coming from abroad with no understanding of behavior differences in cultures. After doing some research the following suggestion are recommend: When traveling abroad it would beneficial to come up with a plan to ensure that there is a clear understanding of how the culture goes when visiting places internationally. With the use of different lines of communication shared norms can be shared from the destination area or host country. For instance, if the use of services like personal service or professional expertise’s of travel agents to plan a

More about Hong Kong Disneyland

Open Document