Honda Vs Harley

972 Words4 Pages
Japanese speedster or American Muscle? The all time question amongst many motorcyclists. It is however, obvious, that the Japanese motorbike manufacturer giant known as Honda is now dominating the world motorcycle market. Yet not so long ago there was a time when no self- respecting motorcycle rider would be seen dead on a Japanese motorbike. But now the tables have turned and Hondas marketing concept has a lot to do with their success and win of the market. What happened in the David VS Goliath clash? And what marketing strategies caused the all time favourite Harley Davidson sink so quickly? Harley-Davidson is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American manufacturers to survive the Great Depression. Harley-Davidson also survived a media-accelerated negative image of motorcyclists, a period of poor quality control, and competition with Japanese manufacturers, Honda in particular. In 1903, their first year, the company's entire output was only 1 motorbike; however, by 1910, the company had sold 3,200. Movies such as Easy Rider made Harleys a cultural icon and soon the company attracted people who loved its bad-boy mystique, powerfulness, rumbling voice, distinctive roar, and toughness. It sounded like nothing else on the road, and even Elvis Presley longed to ride one. The Harley-Davidson Motor Company has had its ups and downs, and at times, the downs seemed as if they would end in bankruptcy. In the sixties, Honda, along with other Japanese branded motorcycles invaded the American market, and when sales at Harley-Davidson dropped drastically due to decreasing quality and increasing competition, the company began to look for buyers and was finally sold. However, the new owners of Harley Davidson knew little about how to restore profitability. The quality
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