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History of Advertising Essay

  • Submitted by: forvikkitikki
  • on December 13, 2013
  • Category: History
  • Length: 9,835 words

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Below is an essay on "History of Advertising" from Anti Essays, your source for research papers, essays, and term paper examples.

History of advertising
Contents
Introduction……………………………………………………………………….21. Genesis of American Advertising……………………………………………..4
1.1. Early stage of American advertising development…..…………….....4
1.2. Great people influenced advertisement evolution in USA……………7
2. Promotion Ideas and Strategies at 19-20th centuries……………………..…11
2.1. The First Advertising Agencies……………………………………….11
2.2. Billboards and Trade Cards……………………………………………12
2.3. The Birth of the Slogan……………………………………………….12
2.4. The Emergence of Brands………………………………………….….13
3. American situation of 20th century…………………………………………...15
3.1. Broadcasting Advertisements………………………………………….16
3.2. Advertising at World War II period………………………………...…17
3.3. Global Advertisement………………………………………………....18
4. USA Advertising Today………………………………………………………21
4.1. The Major Tactics Used in Modern Advertising………………….…..21
4.2. Social Networks Help Promote Business……………………………...22
4.3. The 10 Greatest Marketing Campaigns of All Time………………….25
Summary…………………………………………………………………………30
Glossary..…………………………………………………………………………31
Sources..…………………………………………………………………………..33
Appendix…………………………………………………………………………34

Introduction
The subject of my course project is American advertising which include such subthemes as history of USA ads, social and economical situations at this country at 19th and 20th centuries, key peoples who influenced by the best way on American marketing development, also it is reported about modern methods, places of ads and, of course, in addition at this project there are many examples of more creative and effective advertising campaign of all times.
In my opinion, this subject has great meaning and such quality as actuality for every well-educated and erudite person in modern world especially for future specialists at economy sphere. Moreover, USA advertising is so attractive and cognitive subject full of creative ideas and decisions which are still being used nowadays.
The goals of the project:
1....

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History of Advertising. Anti Essays. Retrieved August 14, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/History-Of-Advertising-561762.html