Haddad Homes Essay

511 Words3 Pages
Case study: Haddad homes 1-mission statement: our mission is to provide the best modern homes and differentiated product offerings, and improve our communication in order to exceed our customers’ expectations. Here at Haddad homes, we are far more than a home builder, we are the creators of living environments based on communal areas, views, environmental layout, local sensitivity, and neighborliness as well as the traditional factors of price, availability and location Our vision is to sustain and improve our competitive edge in the market by providing homes that are not merely bricks and mortar; they are complete living environments. 2- The only opportunity that haddad homes have is that homebuyers are suffering from different companies that are supplying highly similar products. Haddad homes could exploit this gap, and identify a compelling insight through which to reframe the way people think about new homes, and start differentiating their product offering in order to meet the needs and wans of homebuyers and establish and maintain a competitive edge. 3- Haddad home operates in a highly competitive environment that has recently been reshaped. In order to ensure its premium position in the market haddad homes developed a strategy that enables the company to have a clear and focused communication with all its stakeholders and customers, and in order to ensure this strategy’s continuity and success, they developed a sophisticated website. Haddad homes positions itself relative to the target market as the company that has a distinct market position that is different from, superior to, that of its rivals. Furthermore haddad homes considers itself as far more than a home builder, they have product offering that are different from competitors offerings. But over time other companies have copied haddad’s ideas which reduced the differentiation that had given haddad

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