Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
• We work hard to achieve quality at affordable prices for our customers through optimizing our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better every day for all people impacted by our business. The company that was chosen to be researched is IKEA. IKEA is a well-known furniture retailer.
Woodmere Products Case 1. What are the major business propositions for Woodmere and HomeHelp to consider in evaluating this proposal? Is time-based logistics the right strategy for each company? The major business proposition for Woodmere is Woodmere can benefit a lot from accepting the HomeHelp challenge. They can not only learn how to develop a totally new customized delivery system but also consolidate a good business relationship with HomeHelp which is a big customer.
Guillermo Furniture Store Analysis Paper Aimee R. Walrath FIN/571 August 6th, 2012 Prof. Mohammad Sharifzadeh GUILLERMO FURNITURE STORE ANALYSIS PAPER In the town of Sonora, Mexico a popular vacation spot is a large furniture manufacturing facility, founded by Guillermo Navallez. With an abundance of inexpensive hardworking labor available and a variety of timber Guillermo makes fine handcrafted furniture. The combination of these two factors also kept the furniture affordable. The business had been doing excellent up until the late 1990’s when other competitors entered the marketplace. These competitors offered similar products utilizing more high tech processes reducing the price they were able to charge.
Polaris Industries core competency lies in their ability to create an innovative, high-quality product mix consisting from recreational vehicles to apparel and accessories for a customer base ranging from farmers to rider enthusiasts. During the recession, Polaris was wise enough to realize in order to maintain their competitive advantage they needed to grow globally. Lower labor costs were the driving force behind this decision, but based on Polaris’s overall corporate, market, and financial strategies, our short term goal is to open a new production plant in Monterrey, Mexico. Opening a plant in Monterrey coincides with all objectives behind global expansion of lowering labor costs and increasing revenue but also meeting essential qualitative pursuits. As mentioned, ease of communication and in-person interaction are key to long-term product innovation and China has at least a thirteen-hour time difference from the Midwest while Mexico has a one hour time difference, allowing for a clearer communication channel.
Final Project 1 Final Project Tad A. Zeller Colorado State University SMB400 October 1, 2012 Dr. Mike Powers Final Project 2 “Starting a new business from the ground level is potentially the most challenging career move a person can make. Keeping that business going strong and helping it grow require dedication, a lot of time and the implementation of sound financial strategies. Too often, small business owners get so caught up in the venture itself; they overlook the finance
The currently used approach consists of the company not changing their position, they will continue with their business lifestyle since the 1900s. High-tech alternative will allow the company to produce more custom furniture at a lower cost. The broker alternative will have allowed Guillermo to become one another store. The best alternative must be chosen to keep a productive business running successfully. The implementation of capital budget needs to be considered also with the three alternatives.
Just as physical products are open to innovation and change, so are new services. An example of this type of innovation is Frederick Smith who is the American entrepreneur responsible for the multi-million dollar international company, Federal Express. He created a new and better way of moving packages between people. New services, like physical products can also have positive movement due to branding. It is beneficial for entrepreneurs to think more along the lines of all product and service aspects instead of in silos and just thinking about producing “products” alone or “services.” That concept is imperative for entrepreneurs to understand as customer service can be added as an additional component as well to a physical product.
Running head: GUILLERMO FURNITURE ANALYSIS Guillermo Furniture Analysis FIN/571 NAME 17 July 2011 Professor Guillermo Furniture Analysis Guillermo’s Furniture Store Scenario shows that there is a competitive advantage when it comes to specific retailers within the furniture industry; unfortunately, Guillermo is currently not experiencing such an advantage because of fresh overseas competitors who are able to sell products at a lower price than Guillermo. At one period, Guillermo did possess a competitive edge; however, because of new entrants, the utilization of high-technology methodologies, product pricing and positioning, and the rising costs of labor Guillermo is not experiencing the profits he once did. Guillermo has several options to consider such as manufacturing automation, outsourcing, or maintaining his current business platform with the addition of a new coating technique for his furniture. Regardless of Guillermo’s decision, it is essential for Guillermo to add value to his furniture. Guillermo must consider all alternatives and integrate a new strategy to reestablish his once-held competitive advantage.
Northern Caribbean University College of Business and Management Department of Business Administration Presented in partial fulfillment of the course MKTG 490- Strategic Marketing Marketing Plan To: Dr. W. Greenwood From: Latisha Simpson - 11120405 Travis Smith- 60100223 Gail Wanlis- Executive summary Seprod strive to serve its customers with value and competitive prices plus a wide assortment of products options. We aim to take advantage of opportunities by tightening channel relationships with our distributors and suppliers as well as our subsidiaries. Customer satisfaction is paramount as we attempt to cooperate as best as possible with the volatile economic conditions to meet customer needs. We target middle and lower class customers as well as children and family demography. It is our goal to position our products in such a way that our customer experience unrivaled satisfaction mentally and continue to patronize our organization despite our competitors offering.