Globalization and Lenovo Company

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The word Globalization is basically known as businesses expanding from developed to emerging economies or vice versa which leads to the fact of competing with everyone from everywhere for everything. Globalization has helped many and many new companies from emerging markets to establish their products in developed countries and rapidly making them one of the Fortune 500 world’s biggest firms (according to Fortune magazine). A clear example of this is “Lenovo” a chinese company dedicated to computer making. Most of these companies come from the BRIC economies (Brazil, Russia, India and China) which have had an incredible economic growth for the past few years. Many of these companies have been starting to buy or invest on first-level business and brands from United States and from the entire world, in this case Lenovo’s participation in IBM an American computer company. Another clear example of this is one of the biggest beer brands in the US “Budweiser” which was bought by a brazilian company. It is more than clear that globalization has created notorious opportunities for new coming enterprises but it has been a huge challenge for multinationals companies who were already established and well positioned. Then again, there are side effects which come hand to hand with rapid economic and industrial development, some of the main consequences are environment issues such as water pollution and natural resources scarcity. This is one of the biggest challenges that emerging economies will have to face and take into consideration. Even though new businesses get so much from globalization, multinational companies also have an advantage over them. One of the biggest is experience in managing the organization, which new coming companies don’t have. So after new and old companies are settled, which will be the key factor that will make a particular business the most
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