Globalisation in Relation to Sociology

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SCLG1001-­‐ Globalisation Essay 1 Globalisation, according to Sharma (2008) is “the process through which an ever-expanding free flow of goods, services, capital, peoples and social customs leads to further integration of economies and societies worldwide”. A social phenomenon can be regarded as a consequence of globalisation, of which include culture, technological and economic globalisation as well as techno-capitalism and inequality. The ever-changing nature of globalisation contributes to these consequences, which then lead to advantages or limitations to arise amongst society. The process of McDonaldisation is an approach, which contributes to cultural globalisation. McDonaldisation has demonstrated ways in which it’s process have swept through impervious institutions and regions of the world (Ritzer, 1995). Ritzer’s The McDonaldisation of Society 6 outlines the powerful advantages this process has. Efficiency, predictability, calculability and control through nonhuman technology- technology of controlling people, can be perceived as basic components of a rational system as well as the powerful advantage of such a system (Ritzer, 2011, p. 16). Ritzer (2011) discusses that despite the irrationalities, McDonald’s and other McDonaldised systems, such as Starbucks, have been a successful phenomenon for good reasons. An example of this success comes from the praiseworthy programs that benefit the wider society. The Ronald McDonald House provides an outlet where in which parents are allowed to stay with children undergoing treatment for serious medical conditions, job- training program for teenagers and programs that help keep employees educated. McMasters program was designed at hiring senior citizens, keeping a record of hiring the promoting minorities within society (Ritzer, 2011, p. 20). However,
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